Ebook: 20 Powerful Big Data Visualizations for 2015


There was a time when data visualization was considered a fancy art. Times have changed, and today we are drowning with data of all shapes and form. Gartner predicts a 650% growth in enterprise data in five years of which 80% will be unstructured. Can you imagine dealing with the massive amounts of data to derive insights? Visualizing data is … Read More

6 Steps to Big Data Success for Digital Marketers [Video+PPT+Transcript]


Few weeks ago I did a keynote presentation at Digimarcon West conference. My goal was to educate traditional digital marketers on how to use data science and big data analytics to amplify digital results. In this post I would like to share the video recording of the session along with the power point slides and the entire transcript. Enjoy! Video … Read More

10 Unique Ways to Apply Data Science to Digital Marketing – Part 1


Digital marketing tech industry continues to fascinate me even though the segment is getting saturated with software vendors of all kinds. Lately, I am spending more time on data science as you can see from my recent posts. However, I feel it is important to discuss the marketing technology spectrum before we discuss how marketing can benefit from data science. … Read More

How Big Data Impacts our Lives Everyday [Infographic]


I recently came across a cool big data infographic which neatly details how big data touches our lives everyday. I found it very interesting so I got permission from the creators to share with my blog subscribers. It is true, whether we know it or not big data plays a huge part in our everyday lives. On a daily basis … Read More