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Web Analytics and Digital Marketing Blog by Sameer Khan

Quest for solving multichannel business challenges

Every three years, Forrester Research conducts industry’s most thorough study on analyzing digital or web analytics tools providers in the market. Forrester’s evaluates top enterprise grade digital analytics vendors on 75-point criteria and articulates the findings in their popular Wave report in three high-level categories: Current offering: What are the  [ Read More ]

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If you are a people person and a learner like me, then you must attend atleast 2-3 analytics and marketing conferences each year. Apart from getting insights on latest and greatest in the digital world, conferences offer a great opportunity for you to meet like-minded individuals or groups. I cannot  [ Read More ]

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Google is known to cause massive stir in the online world with its algorithmic updates. It strives hard to continue to keep its customers engaged and has been exceptionally successful in the process. Google has consistently launched new updates to secure its search environment and deter its critics. If you  [ Read More ]

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Here are the presentation slide from my latest speaking engagement. Benchmarks from past year’s holiday season have shown an exploding trend of customers combining multiple digital devices – such as doing research via their Smartphones but completing purchases via their tablets. As a result, marketers that continuously engage customers across  [ Read More ]

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With data availability and accessibility being at an all-time high, the analyst community is in big demand. The need for learning new enterprise grade technologies such as Hadoop and IBM Watson is becoming critical. Data is available in all shapes, sizes, quality and quantity. Increase in demand requires analysts to  [ Read More ]

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Forrester Web Analyt

Every three years, Forrester Research conducts industry's most thorough study ...

5 Digital and Analyt

If you are a people person and a learner like ...

How to Overcome Goog

Google is known to cause massive stir in the online ...

Top 5 Strategies for

Here are the presentation slide from my latest speaking engagement. ...

Leadership in the Ag

With data availability and accessibility being at an all-time high, ...

Forrester Web Analyt

Every three years, Forrester Research conducts industry's most thorough study ...

5 Digital and Analyt

If you are a people person and a learner like ...

How to Overcome Goog

Google is known to cause massive stir in the online ...

Top 5 Strategies for

Here are the presentation slide from my latest speaking engagement. ...

Leadership in the Ag

With data availability and accessibility being at an all-time high, ...