5 Disruptions Shaping Marketing Technology Landscape in 2017

Marketing technology growth has been more than 350% in the last 5 years. There are now 5,381 marketing software solutions in the market compared to 150 in 2011. This phenomenal growth has led to several disruptions in traditional way of doing marketing and business. In this show, we discuss the 5 key disruptions and how to prepare for it. Listen … Read More

7 Inspiring Lessons for Marketing Operations and Analytics Leaders

Integrate (a marketing technology company) recently published an ebook detailing the accomplishments and the professional journey of the top marketing operations and analytics leaders from around the world. In this show, we will discuss the most inspiring and actionable insights from these leaders. You will also learn the qualities and characteristics of the best kept secret of marketing. Listen to … Read More

Hack Low Performing Marketing Programs with Data and Analytics

Marketing programs designed to indirectly impact demand such as branding campaigns, social and display media are one of the easiest ones to get questioned by organization leaders. The key reason being these programs cannot be directly attribution to revenue creation activities. In this show, we will walk through the steps you can take to build the infrastructure, setup measurement techniques … Read More

7 Simple & Effective Questions to Ask to Measure CRM Data Quality

Customer Relationship data such as accounts, contacts and leads are the most important dataset you can ever have to generate revenue. Bad or low quality contact data will lead to several issues such as overspending on marketing, lower close rates, extended sales cycles and lower customer lifetime revenue. In this show we will discuss 7 simple questions you can ask … Read More

5 Actionable Lessons from Forrester Predictive Marketing Analytics Survey

Traditionally, marketing has been more of an art than science. Marketing was measured using awareness and interest metrics instead of sales or revenue. However, with recent advancement in marketing technology and data capturing mechanism things have changed dramatically. Forrester, conducted a study to evaluate the use of predictive analytics by B2B marketers. In this show we will be dissecting the … Read More