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Web Analytics and Digital Marketing Blog by Sameer Khan

Quest for solving multichannel business challenges

Earlier this week, I presented the 6 step approach to successfully implement big data analytics in any organization at the Dallas Digital Summit. Below are the slides followed by a video link for a similar presentation I did at DMA 2014. Enjoy!       Here is the video replay  [ Read More ]

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I rarely review individual products on my blog because I am a strong advocate of analytics and data integration methodology instead of one quick fix. However, I would like to make an exception this time because the product I will be discussing is a pretty timely and beneficial tool for  [ Read More ]

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What do you do when you wake up in the morning defines your entire day. Econsultancy (leading research firm), reports 84% of smart phone users check their smartphones as soon as they wake up. No wonder why Apply has launched their Health app in IOS 8 which when paired with  [ Read More ]

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Digital marketing is one of the most in-demand professions in the marketing industry and according to Google trends it will continue to be in demand well beyond 2015. With an increase in demand, there has been great interest across the board in this profession. The purpose of this post is  [ Read More ]

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The biggest challenge marketers face today is they fail to get a 360 view of their customers before marketing to them. Most marketers may develop the customer persona with basic information, including demographics and like/dislikes. Some may go beyond and try to map the digital channel usage of their customers.  [ Read More ]

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Digital Summit 2014:

Earlier this week, I presented the 6 step approach to ...

IBM Benchmark Live:

I rarely review individual products on my blog because I ...

5 Popular Things Suc

What do you do when you wake up in the ...

7 Habits of Highly E

Digital marketing is one of the most in-demand professions in ...

Understand Your Cust

The biggest challenge marketers face today is they fail to ...

Digital Summit 2014:

Earlier this week, I presented the 6 step approach to ...

IBM Benchmark Live:

I rarely review individual products on my blog because I ...

5 Popular Things Suc

What do you do when you wake up in the ...

7 Habits of Highly E

Digital marketing is one of the most in-demand professions in ...

Understand Your Cust

The biggest challenge marketers face today is they fail to ...