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Web Analytics and Multi-channel Blog by Sameer Khan

Quest for solving multichannel business challenges

Here are the presentation slide from my latest speaking engagement. Benchmarks from past year’s holiday season have shown an exploding trend of customers combining multiple digital devices – such as doing research via their Smartphones but completing purchases via their tablets. As a result, marketers that continuously engage customers across  [ Read More ]

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With data availability and accessibility being at an all-time high, the analyst community is in big demand. The need for learning new enterprise grade technologies such as Hadoop and IBM Watson is becoming critical. Data is available in all shapes, sizes, quality and quantity. Increase in demand requires analysts to  [ Read More ]

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Content is the king, and it continues to be an important component of the digital marketing strategy. Quality of content is becoming critical in addition to quantity as brands big or small are heavily investing in content. If you are still not in the content creation game, then it’s not  [ Read More ]

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Here are the latest developments from the big data world on facial recognition, social graph and company productivity. Facial signature with big data: Voice of Big data, a US based big data analytics firm is all set to launch a facial recognition product. Facial recognition with the combination of big  [ Read More ]

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Digital attribution has always been one of my favorite analytics topics of discussion. I talk to so many people in the analytics & data industry and get surprised learning how most businesses are still struggling with marketing attribution. Well, here is your opportunity to learn and ask your most pressing  [ Read More ]

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Top 5 Strategies for

Here are the presentation slide from my latest speaking engagement. ...

Leadership in the Ag

With data availability and accessibility being at an all-time high, ...

Content Analytics: T

Content is the king, and it continues to be an ...

How Big Data drives

Here are the latest developments from the big data world ...

Join me for the Aust

Digital attribution has always been one of my favorite analytics ...

Top 5 Strategies for

Here are the presentation slide from my latest speaking engagement. ...

Leadership in the Ag

With data availability and accessibility being at an all-time high, ...

Content Analytics: T

Content is the king, and it continues to be an ...

How Big Data drives

Here are the latest developments from the big data world ...

Join me for the Aust

Digital attribution has always been one of my favorite analytics ...