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Web Analytics and Digital Marketing Blog by Sameer Khan

Quest for solving multichannel business challenges

Last time I wrote a post about the customer lifecycle my intention was to bring forth the idea of mapping customer’s journey in the digital purchase process. In this post, I would like to continue the conversation further building on the idea of the customer lifecycle analysis and how it  [ Read More ]

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Every three years, Forrester Research conducts industry’s most thorough study on analyzing digital or web analytics tools providers in the market. Forrester’s evaluates top enterprise grade digital analytics vendors on 75-point criteria and articulates the findings in their popular Wave report in three high-level categories: Current offering: What are the  [ Read More ]

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If you are a people person and a learner like me, then you must attend atleast 2-3 analytics and marketing conferences each year. Apart from getting insights on latest and greatest in the digital world, conferences offer a great opportunity for you to meet like-minded individuals or groups. I cannot  [ Read More ]

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Google is known to cause massive stir in the online world with its algorithmic updates. It strives hard to continue to keep its customers engaged and has been exceptionally successful in the process. Google has consistently launched new updates to secure its search environment and deter its critics. If you  [ Read More ]

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Here are the presentation slide from my latest speaking engagement. Benchmarks from past year’s holiday season have shown an exploding trend of customers combining multiple digital devices – such as doing research via their Smartphones but completing purchases via their tablets. As a result, marketers that continuously engage customers across  [ Read More ]

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Solving Digital Conv

Last time I wrote a post about the customer lifecycle ...

Forrester Web Analyt

Every three years, Forrester Research conducts industry's most thorough study ...

5 Digital and Analyt

If you are a people person and a learner like ...

How to Overcome Goog

Google is known to cause massive stir in the online ...

Top 5 Strategies for

Here are the presentation slide from my latest speaking engagement. ...

Solving Digital Conv

Last time I wrote a post about the customer lifecycle ...

Forrester Web Analyt

Every three years, Forrester Research conducts industry's most thorough study ...

5 Digital and Analyt

If you are a people person and a learner like ...

How to Overcome Goog

Google is known to cause massive stir in the online ...

Top 5 Strategies for

Here are the presentation slide from my latest speaking engagement. ...