Top 2019 Marketing Technology and Digital Trends

2019 is off to a great start and organizations are finding news way to improve return on investment and maximize marketing dollars. In today’s show, Jeremy and I discuss the top marketing technology platforms and digital trends. We dive into the different types of platforms, their growth trends, market size and how and when to utilize these platforms. Here are … Read More

7 Ways AI is Transforming Marketing and Analytics

AI is impacting almost every industry and company. The hype is promising but does will it really stand the test? What about the marketing and analytics jobs? How will AI impact your life in marketing or analytics? What about Data? I know you have all these questions so we (Sameer and Jeremy) will discuss these and similar topic in today’s … Read More

Fake Data: The Rise of False Analytics

Data is the new oil and it pretty much feed all aspects of our lives including personal, financial, business and health. We use more data than the all previous generations combined. However, we don’t realize the implications of the massive data age. The media today covers fake news ignoring the fact the fake news are created by fake data. In … Read More

2019 Data, Analytics & Marketing Predictions

In this show, we will discuss the 2019 Data, Analytics and Marketing predictions for 2019. We will also review our 2018 predictions and evaluate which ones were spot on vs those that didn’t held true. The episode is filled with digital, AI, data, marketing and technology insights and is one of the fastest way to get you up to date … Read More

7 Best Practices for Implementing Multi-Touch Attribution

Marketing attribution is consistently one of the most debated topic. With increase in the number marketing and sales channels it becomes harder to give proper credit to each initiatives. In this show, we will discuss the five key elements of implementing the marketing attribution model. We will drill down into each best practice and discuss it in detail to help … Read More