7 Simple & Effective Questions to Ask to Measure CRM Data Quality

Customer Relationship data such as accounts, contacts and leads are the most important dataset you can ever have to generate revenue. Bad or low quality contact data will lead to several issues such as overspending on marketing, lower close rates, extended sales cycles and lower customer lifetime revenue. In this show we will discuss 7 simple questions you can ask … Read More

5 Actionable Lessons from Forrester Predictive Marketing Analytics Survey

Traditionally, marketing has been more of an art than science. Marketing was measured using awareness and interest metrics instead of sales or revenue. However, with recent advancement in marketing technology and data capturing mechanism things have changed dramatically. Forrester, conducted a study to evaluate the use of predictive analytics by B2B marketers. In this show we will be dissecting the … Read More

21 Advanced Analytics and Marketing Predictions for 2017

2016 is coming to an end and analytics professionals & marketers are already planning for 2017. To help our listeners plan for 2017, we have prepared a list of 21 advanced analytics and marketing predictions. We strongly believe most of these will impact your life if you are a marketing, analytics, data science or big data professional. These predictions are … Read More

10 Data Driven Actions You Can Take to Improve Digital Conversion

Data is the fuel of many things in life and more specifically the driver of your digital acquisition engine. Data can help you understand and improve digital conversion. Let’s discuss the 10 key areas of focus for improving your digital conversion using data. We will discuss conversion optimization formula, micro vs macro conversion, risk reversal, design components and many other … Read More

15 Critical Data and Analytics Mistakes to Avoid

Do you believe you are closing all of your data analytics gaps to run your operations successfully? Do you know what are some of the biggest areas data professionals tend to overlook? In this blog post and supporting podcast we will dive deep to discuss the “15 critical data and analytics mistakes and how to avoid these”. Listen to the … Read More