How to Build a Rock Solid Demand Generation Engine – Part 2

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This is the part 2 of the two part blog series called “How to build a rock solid demand generation engine”. You can read the part 1 here or click the links below for each steps. Here is a list of the key fundamentals of building a solid demand generation engine covered in this series: Fundamental #1. Customer centricity (link … Read More

How to Build a Rock Solid Demand Generation Engine – Part 1

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In my anaytics and marketing career, I have been blessed with the opportunity to work with some really amazing individuals. I have learned a lot from and shared my ideas with them successfully. I have also had the opportunity to lead several demand gen teams of marketing and analytics professionals, and this has allowed me to understand the key concepts … Read More

How to Land a Big Data Job without being a Data Scientist

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I am sure by now you know that Data Science has been consistently called as the hottest job on the planet. With the huge buzz, we are already seeing a big increase in data science training courses, university level graduate courses and Google search volume for “data scientist jobs”. Google Trends: Data Science Jobs This tells me in order to … Read More

Predicting One Day Cricket (ODI) Match Winners with IBM Watson Analytics

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I am always curious on what’s new in the analytics world and how it will impact business outcomes. We constantly hear about latest big data and analytics product launch but only few really have the potential to change how things work on a larger scale. Recently, IBM (my employer) launched a new analytics tool based on the three powerful technologies … Read More

Top 10 Analytics and Digital Marketing Blog Posts of 2014

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It’s amazing how the year has passed so quickly. It feels we were just celebrating the 2014 new year and within split second, we are about to close the year. It has been a year of dramatic changes in marketing, social and analytics. Data is becoming the critical component of all marketing decisions. Organizations are using data for revenue growth, … Read More