15 – 5 Actionable Lessons from the 2016 Big Data Survey

bigdatasurvey2016

NewVantage partners is a Big Data consulting firm that runs an annual survey called “Big Data Executive Survey” in which it targets senior Fortune 1000 business and technology decision makers. In 2016, 73% of the responded were from financial services, 18% from life sciences and rest from different industries. They survey respondents were as follows: Executive Participation C-Executives 35.9% Head … Read More

14 – 7 Actionable Lessons from the 2016 State of Marketing Research

stateofmarketing2016

Every year, SalesForce releases a report call the “State of Marketing“. They survey thousands of marketers and compile the findings into a content heavy report. For 2016, SalesForce surveyed around 4,000 marketing leaders worldwide. This year, the goal of the survey was to understand: 1. Macro and micro trends influencing and changing the role of marketing. 2. How different types … Read More

13 – Analytics Today Mission, Vision and Next Steps

missionvision

We have officially completed a dozen shows and thank you to our listeners for staying connected. In this show, we want to talk about why we started the AnalyticsToday show, what is our mission, vision and what are the next steps. There is also a surprise announcement at the end about our brand new podcast show…so keep listening. Please leave … Read More

12 – 6 Steps to Big Data Success for Digital Marketers [Video+PPT+Transcript]

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Recently, we did a keynote presentation at Digimarcon West conference. Our goal was to educate traditional digital marketers on how to use data science and big data analytics to amplify digital results. We have recorded the show for our listeners in both audio and video format. We have also added the powerpoint presentation for your to review with the recording. … Read More

11-Big Data Analytics Cliche Words We Always Like to Use

bigdataterms

We love analytics and big data but what we love more is our ability to stick to our favorite terms. There are many cliche words we regularly use and sometimes we don’t realize what these words mean and how practical they are. In this podcast, we want to have fun with few of the most popular big data cliche words … Read More