Archive for December, 2008
Visitor Engagement or Site Conversion?
I would like to start this post with a startling fact – there are on average 8000 searches done on Google each month for keyword “site conversion” and only 91 searches for “visitor engagement”!
Bounce rate – Does It Really Matters?
Occasionally, web analysts come across this question about the role of bounce rate in web optimization and analysis. We cannot understand the role of bounce rate until we thoroughly understand what bounce rate is. In this post, I wanted to discuss the different methodology used for calculating the bounce rate.
To start with, bounce rate is [...]
