Not a big fan of Microsoft Internet Explorer but I am pretty impressed with their latest “Browse for Better” campaign. The campaign is designed to increase the downloads of the latest version of Internet Explorer (Version 8). The usp of the campaign is “If you download & install the latest [ Read More ]
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Quickly want to post that Google’s new search feature will allow most brands to cut their ppc budget significantly. Google’s newest search update makes it easier to access the target website if the search is done using variations of company name. Screen shot below shows that the target website for [ Read More ]
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