Google Analytics has made a name for itself as a market leader in the free web analytics segment. With a simple layout, clean design, great features, unbelievably intuitive user interface and unparalleled report quality, it is not hard to see why. Although most of the features and reports in Google [ Read More ]
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Key Performance Indicators (or KPIs) are known business goals set by an enterprise and are a valuable tool in measuring the rate of success of these business goals. Thus KPIs are also called Key Success Indicators or KSIs. These indicators are quantifiable and can be adapted into formulae to graph [ Read More ]
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Social Media Analytics is the analytical study of marketing done by the interaction of people via online platforms or social tools such as Twitter, LinkedIn or Facebook. This form of marketing is gaining popularity due to the fact that it is an easy way to increase awareness for the brand [ Read More ]
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