If you are a web analytics manager or a senior web analyst then one of your job responsibilities is to negotiate analytics contracts. Like any other technology vendor contracts, the web analytics contract contains a multiple level of intricacies. Some of the technical jargons make it really hard to sign [ Read More ]
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I recently participated in a case study with Omniture Inc., (Adobe company) on the campaign attribution success stories. The case study explains how Rackspace Hosting used Omniture Genesis & Eyeblaster integration to improve our media buy campaign attribution and performance. Here are some of the actionable insights - Automate display [ Read More ]
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