I recently participated in a case study with Omniture Inc., (Adobe company) on the campaign attribution success stories. The case study explains how Rackspace Hosting used Omniture Genesis & Eyeblaster integration to improve our media buy campaign attribution and performance.
Here are some of the actionable insights –
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Automate display campaign management
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Track display view through conversions
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Develop better campaign attribution model
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Effective & efficient ad spend
I have acquired special permission from Adobe to allow my blog readers to directly download this informative case study. Enjoy reading and please share your feedback, comments and tweets 🙂
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