Case Study: Using Web Analytics to Optimize Media buy

Posted by Sameer

January 18, 2010

I recently participated in a case study with Omniture Inc., (Adobe company) on the campaign attribution success stories. The case study explains how Rackspace Hosting used Omniture Genesis & Eyeblaster integration to improve our media buy campaign attribution and performance.

Here are some of the actionable insights -

Automate display campaign management
Track display view through conversions
Develop better campaign attribution model
Effective & efficient ad spend

I have acquired special permission from Adobe to allow my blog readers to directly download this informative case study. Enjoy reading and please share your feedback, comments and tweets