I recently participated in a case study with Omniture Inc., (Adobe company) on the campaign attribution success stories. The case study explains how Rackspace Hosting used Omniture Genesis & Eyeblaster integration to improve our media buy campaign attribution and performance.
Here are some of the actionable insights –
Automate display campaign management
Track display view through conversions
Develop better campaign attribution model
Effective & efficient ad spend
I have acquired special permission from Adobe to allow my blog readers to directly download this informative case study. Enjoy reading and please share your feedback, comments and tweets 🙂