Archive for March, 2010
Google Analytics and Instant Service Live Chat Integration
Web Analytics integrations are often the most challenging part of web analyst job. The benefits of analytics integration are huge but when the rubber hits the road things get messy. If done correctly, web analytics integrations can close the campaign attribution gap. You can get all the data you need to effectively optimize website and [...]
Web Analytics Scan Update
Thank you. Your support and feedbacks have helped us identify and fix the issues in the web analytics scan app.
Here is a quick snap shot of all the beta release to date. Feel free to share your comments, insights and thoughts to improve this free web app.
Beta 1.3 – Released 3/17/10
* Full support for Omniture [...]
Measuring Content Effectiveness with Omniture SiteCatalyst
Producing a ton of content and not knowing if web site visitors are consuming it can sometimes be really frustrating. Avg. time on site and time on page metrics can provide some insights into how engaging the web content is. These metrics are good to get a high level view of content usage and are [...]
SEO Implications of Google Analytics Data
Web Analysts are always cautious when it comes to data sharing. Especially, when giving the data to Google in exchange of their free tools including Google Analytics.
If you are on the same boat and worried about losing your rankings then here is a quick video from Matt Cutt’s (head of Googles webspam team). In this [...]
Web Analytics Success Story: The Omniture Way
Here is a link to one the most inspirational web analytics success stories of our times. Josh James, Omniture co-founder and now the SVP & GM of Adobe’s Omniture Business unit reveals his success secrets.
The Inc.com article explains how he went from being a small town web designer to selling Omniture to Adobe for dollar [...]
Quickly Integrate Facebook with Google Analytics
I found this really interesting post on “How to integrate Google Analytics to Facebook Fan page” and its worth sharing. The core of the integration is using image beacon version of Google Analytics. The blog author also provides a “Google Anlaytics link generator” tool that makes the code creation really easy.
For those who prefer not [...]
