Web Analytics Success Story: The Omniture Way


Here is a link to one the most inspirational web analytics success stories of our times. Josh James, Omniture co-founder and now the SVP & GM of Adobe’s Omniture Business unit reveals his success secrets.

omniture analytics


The Inc.com article explains how he went from being a small town web designer to selling Omniture to Adobe for dollar 1.8 Bn. Some of the most interesting things that you can learn from this story are –

  • Josh’s first commercial when he was just 4
  • Life in Tokyo as a Mormon
  • His first business venture
  • First stab at web analytics
  • Omniture’s failures and successes
  • Adobe’s Omniture Acquisition story

Truly, an inspirational story that teaches us how to never lose hope and be persistent in life. Enjoy!

Notify of
Inline Feedbacks
View all comments