Archive for April, 2010

Facebook vs Google & Google Analytics – Final Round??

Facebook is yet to crack the code of internet advertising that Google has mastered for years. In its most recent attempt to win the online advertising battle and woo businesses, Facebook is about to release some of the coolest features available on the face of the earth for advertisers. 1. Super Local Marketing Currently, being [...]


Top 3 Worst Web Analytics Metrics & Reports

Most marketers and analyst are too concerned about the best metrics to focus on to get actionable insights. Obsession for metrics does not always guarantee results. It is equally important to exclude the worst metrics from your analysis. Yes, you heard it right, these metrics can suck your time and lead you nowhere. Unique Visitors [...]