Digital attribution has always been one of my favorite analytics topics of discussion. I talk to so many people in the analytics & data industry and get surprised learning how most businesses are still struggling with marketing attribution.
Well, here is your opportunity to learn and ask your most pressing questions about marketing attribution and network with like-minded individuals. Join me and the IBM’s enterprise marketing management team for the Austin Marketing Attribution thought leadership road show.
Click here to enroll! (spaces are limited, no cost to attend)
Three reasons you should attend:
- Opportunity to engage with subject-matter experts, analysts, and IBM Business Partners
- Learn from and network with peers and others in the space
- Participate in a collaborative thought leadership whiteboard session
Agenda Topics to include:
Fundamentals of marketing attribution; Customer lifecycle attribution beyond clicks; Next-gen attribution modeling for digital and relationship marketers by applying statistically inferred methods; Infrastructure measurement steps in preparation for sophisticated attribution analysis, How to turn digital attribution analysis into marketing action, Digital Analytics: Voice of the Customer and Attribution, Challenges and Success Stories.
How do you use attribution to make better strategic marketing decisions?
Built on the back of Big Data and Analytical Attribution, Sameer Khan, Senior Marketing Manager for Rackspace, discusses the value of not only digital but cross-channel attribution, and how marketing leaders can use these strategic insights to help deliver the best plan for their marketing dollars, whether it’s digital, direct, or brand marketing.