If you are a people person and a learner like me, then you must attend atleast 2-3 analytics and marketing conferences each year. Apart from getting insights on latest and greatest in the digital world, conferences offer a great opportunity for you to meet like-minded individuals or groups. I cannot say I have learnt the most by attending conferences, but most of my professional opportunities (entrepreneurial & job) originated from a conference. The issue is there are too many conferences and very few have good quality content. This leads to disappointment, frustration and loss of time and money.
In this post, I would like to share five useful conferences to advance your knowledge on analytics and digital marketing (Full disclosure- I will be speaking at some of these conferences but my intention is to provide valuable resources instead of sales pitch).
Location: Washing State Convention Center, Seattle, WA
Date: July 14-16 2014
SEOMoz (now re-branded as Moz) has been a well known brand in the SEO space for quite some time, and MozCon is their production. The conference has been attended by some big-name celebrities in the inbound marketing world such as Google’s Matt Cutts, Justin Cutroni and Microsoft’s Yusuf Mehdi. I have attended MozCon twice and enjoyed the presentations, content, networking opportunities and location. MozCon’s content is geared towards the mid to lower level managers and individual practitioners. Most of the material is tactical so you can apply it to your business right away.
Although I would not rate the content 5/5 there is a good mix of material to serve search engine managers, marketing program managers, digital marketers, digital analyst, media managers and digital team leaders.
Note – MozCon is currently showing as sold out but if you enter your details in the waiting list you will be able to buy your tickets.
Location: Hilton DoubleTree Buckhead Atlanta, Seattle, WA
Date: July 14-16 2014
SES is another popular search marketing conference targeting search engine marketers and digital practitioners. Contradictory to MozCon which has a good mix of analytics, digital, social, mobile content SES offers deep dive into search marketing. The speakers have a mixed by of industry influencers, contributors and leaders with some interesting keynote speakers over the years.
Location: Seaport Boston Hotel & Convention Center, Boston, MA
Date: August 19-20 2014
MarTech is a brand new marketing leader’s conference, and I am really looking forward to attending and speaking at MarTech. MarTech fills the void of the executive level marketing conferences as most of its attendees are marketing tech executive of some sort. This is the first year of MarTech so only time will tell how popular it turns out to be. An important point to note is the event is hosted and produced by Third Door Media Inc. (popular for search engine land and SMX) which speaks to the quality of the event.
Location: Mandalay Bay, Las Vegas, NV
Date: October 26-30 2014
Digital journey is not complete without analytics, and IBM Insight 2014 is one of the most comprehensive analytics conferences. The conference targets business analytics executives, data marketers, BI/DW and practitioners alike. IBM Insight’ agenda spans across business analytics, enterprise content & information management and cloud computing. I have a speaking engagement at this conference to discuss “how to acquire customers using big data social analytics”.
Location: San Diego Convention Center, San Diego, CA
Date: October 25-30 2014
30% of the attendees at the last DMA conference were VP or above, and DMA offers a wide variety of content to cater to the data-driven marketers. Instead of the typical breakout sessions, DMA offers intense workshop style sessions, and presenters are challenged to deliver actionable content. DMA also offers an opportunity to the attendees to earn certification directly at the conference through their certification workshops. I will be partnering with Fedex to discuss big data strategy and implementation workshop at DMA 2014.