It’s amazing how the year has passed so quickly. It feels we were just celebrating the 2014 new year and within split second, we are about to close the year. It has been a year of dramatic changes in marketing, social and analytics. Data is becoming the critical component of all marketing decisions. Organizations are using data for revenue growth, customer retention and cost reduction.
It has been a great year for Keywebmetrics.com as I wrote more meaningful and actionable posts with your help and feedback. I would like to take this opportunity to list the top 10 posts from my blog and LinkedIn profile based on the social shares, page views and visits. Enjoy!
1. 7 Habits of Highly Effective Digital Marketers: The post showcases seven critical components to be come a highly sought-after digital marketer. I have outlined a plan for those pursuing a career in digital marketing or those who want to advance their digital marketing careers.
2. Solve your Holiday Marketing Struggles with Realtime Analytics: With holiday shopping frenzy in full swing, this post details how marketers and retailers can take advantage of hot new analytics tools. The post provides use cases and tips and tricks on how to use IBM Benchmark Live for holiday shopping analysis.
3. How to Overcome Google’s Paid Search Keyword (Not Provided) update: Google’s search algorithmic updates continue to be the top news, and it is a hot topic of discussion for SEO community. Earlier this year, Google announced they would prevent passing of keyword data to the third party with paid search clicks. The post details work around and how to get the keyword data in various digital analytics platforms.
4. Leadership in the Age of Big Data Analytics: The gap between big data analytics and digital analytics has reduced. Marketers are increasingly adding large-scale data projects to understand customers more effectively. IBM study called “Analytics: the real-world use of big data” found nearly half of the organizations identified customer-centric objectives top big data priority. The post will prepare digital marketers and analyst to become the data leaders of tomorrow.
5. Solving Digital Conversion Struggles using Lifecycle Analytics: Lifecycle analytics is methodology used to analyze customer’s journey throughout their purchase cycle. The idea is to dissect customer centric macro and micro events and target customers at the right time with the right offer. The post provides deep insights into the Lifecycle Analytics process and how to apply it to your data set to improve digital marketing returns.
6. Understand Your Customers with Customer Analytics: I recently participated in a webinar focused on using quantitative and qualitative analytics to understand your customer’s journey. In this webinar, I introduced a couple of new ideas i.e. cross functional SMEs, putting the customer at the front and center of analysis. This post includes slides and video recording of the webinar.
7. Top 5 Strategies for Bringing Multichannel Marketing to Your Digital Channels: This post includes slides and video recording of another webinar focused on multichannel marketing and integration.
8. 6 Steps to Big Data Analytics Success: The world has changed significantly in the past decade as far as information is concerned. Financial conditions have increased pressure on organizations to do more with less. Organizations are looking for ways to operate more efficiently and expand operations without a linear increase in employee head count. Consumers today are highly connected and demanding. This post includes slides and video recording of a couple of my most recent speaking engagements detailing 6 steps to implement big data analytics in your organization.
9. 5 Popular Things Successful People Don’t do each Morning: I am fascinated by the new breed of entrepreneurs and influencers who are challenging the traditional ways of doing business. In this post, I talk about how successful people spend their day.
10. 5 Digital and Analytics Conferences You Must not Miss in 2014: The post lists the top digital marketing conferences for 2014.