43: 7 Strategic Steps to Implementing a MarTech Platform

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MarTech is short for Marketing Technology. In the last seven years, there has been a significant growth in marketing technology. In 2011, there were few hundred marketing tech and in 2019 there are more than 7000 technologies. This rapid change requires organizations to follow a strong process to implement marketing tech. In this show, Jeremy and I will go through the seven strategic steps required to implement any marketing technology in your organization. These steps apply to big or small companies.
Here are the steps:

  1. Alignment
  2. Requirement
  3. Research
  4. Recommendation
  5. Implementation
  6. Training
  7. Governance

7 Strategic Steps to Implementing a MarTech Platform

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https://itunes.apple.com/us/podcast/analyticstoday-podcast/id1044308732?l=en

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