Author Archive
Top 5 Amazing Web Analytics and SEO Infographics
Infographics has taken web marketing and information distribution by storm. I am sure you have come across similar awe inspiring graphical representation of data. You can find spectacular infographics almost everywhere, and it is hard to avoid them.
It is interesting that web analytics is all about data but very fewer infographics have been created on [...]
Google vs Bing: Advanced SEO Analytics
Search marketing is my second passion after web analytics and getting analytics insights on search/seo is pretty cool. Rand Fishkin (seomoz CEO), did a great presentation on search analytics comparison of Google and Bing at SMX Advanced Seattle. The session was about using data to show what are some of the key influencers of ranking [...]
Top 10 Outrageous Web Analytics Myths..Debunked!
Myths exist in almost every industry and web analytics is not free from it. There are several myths in the web analytics industry, and we will debunk them one by one in this post.
#1 Web analytics is accurate – Web analytics is all about direction and insights. It is funny that we are still worried [...]
Facebook vs Google & Google Analytics – Final Round??
Facebook is yet to crack the code of internet advertising that Google has mastered for years. In its most recent attempt to win the online advertising battle and woo businesses, Facebook is about to release some of the coolest features available on the face of the earth for advertisers.
1. Super Local Marketing
Currently, being called as [...]
Top 3 Worst Web Analytics Metrics & Reports
Most marketers and analyst are too concerned about the best metrics to focus on to get actionable insights. Obsession for metrics does not always guarantee results. It is equally important to exclude the worst metrics from your analysis. Yes, you heard it right, these metrics can suck your time and lead you nowhere.
Unique Visitors
The first [...]
Google Analytics and Instant Service Live Chat Integration
Web Analytics integrations are often the most challenging part of web analyst job. The benefits of analytics integration are huge but when the rubber hits the road things get messy. If done correctly, web analytics integrations can close the campaign attribution gap. You can get all the data you need to effectively optimize website and [...]
Web Analytics Scan Update
Thank you. Your support and feedbacks have helped us identify and fix the issues in the web analytics scan app.
Here is a quick snap shot of all the beta release to date. Feel free to share your comments, insights and thoughts to improve this free web app.
Beta 1.3 – Released 3/17/10
* Full support for Omniture [...]
Measuring Content Effectiveness with Omniture SiteCatalyst
Producing a ton of content and not knowing if web site visitors are consuming it can sometimes be really frustrating. Avg. time on site and time on page metrics can provide some insights into how engaging the web content is. These metrics are good to get a high level view of content usage and are [...]
SEO Implications of Google Analytics Data
Web Analysts are always cautious when it comes to data sharing. Especially, when giving the data to Google in exchange of their free tools including Google Analytics.
If you are on the same boat and worried about losing your rankings then here is a quick video from Matt Cutt’s (head of Googles webspam team). In this [...]
Web Analytics Success Story: The Omniture Way
Here is a link to one the most inspirational web analytics success stories of our times. Josh James, Omniture co-founder and now the SVP & GM of Adobe’s Omniture Business unit reveals his success secrets.
The Inc.com article explains how he went from being a small town web designer to selling Omniture to Adobe for dollar [...]
