Author Archive
Quickly Integrate Facebook with Google Analytics
I found this really interesting post on “How to integrate Google Analytics to Facebook Fan page” and its worth sharing. The core of the integration is using image beacon version of Google Analytics. The blog author also provides a “Google Anlaytics link generator” tool that makes the code creation really easy.
For those who prefer not [...]
Copy My Actionable Google Analytics Advanced Segments
In this post, I want to share some of my most frequently used Google Analytics advanced segments using Google Analytics segment sharing feature. These segments allow me to dissect data and produce actionable insights. To copy these segments simple click the links below, login to your Google Analytics account and create segments.
Before we begin, here [...]
Web Analytics Scan 2.0: Instantly Check Web Analytics Tag Errors
Web Analytics has completely transformed on how we look at website performance measurement. Web metrics like bounce rate, page views and time on site have become the key focus of the web measurement vocabulary.
Even though there has been a fairly large amount of technological updates in the web analytics industry, the basis of the technology is [...]
5 Tips for Negotiating A Winning Web Analytics Contract
If you are a web analytics manager or a senior web analyst then one of your job responsibilities is to negotiate analytics contracts. Like any other technology vendor contracts, the web analytics contract contains a multiple level of intricacies. Some of the technical jargons make it really hard to sign a good contract.
In this post, [...]
Case Study: Using Web Analytics to Optimize Media buy
I recently participated in a case study with Omniture Inc., (Adobe company) on the campaign attribution success stories. The case study explains how Rackspace Hosting used Omniture Genesis & Eyeblaster integration to improve our media buy campaign attribution and performance.
Here are some of the actionable insights -
Automate display campaign management
Track display view through conversions
Develop better [...]
5 Web Analytics Predictions for 2010 and Beyond
I still can’t believe that 2009 has come to an end, and I want to take this opportunity to thank you for your comments, feedbacks and retweets. Your input has helped me become a better analytics blogger.
In this post, I will talk about my version of the web analytics predictions for the new year 2010.
#1. [...]
Top 5 Coolest Web Analytics iPhone Apps
Apple applications are raging the world by storm. There is hardly anyone who would not love to have one of these Apple mini computers. Web Analyst are not left behind and there are several apps that could improve analyst productivity.
#1. Analytics App ($5.99)
Analytics App allows you quick access Google Analytics on iphone/ipod touch. You can [...]
PPC 2.0: Google’s Top 3 Paid Search Updates
Paid search has always been my second hobby after the web analytics. It is pretty amazing how paid search has evolved over time.
With significant growth in social media, paid search growth has slowed down a bit year over year. According to latest research done by Forrester Research, Inc., more businesses will shift a larger percentage [...]
Troubleshooting Website Traffic drop with Web Analytics
Web analyst often take emotionally driven decisions in their analysis and this can often lead to unwanted issues. Identifying the exact cause of web traffic drop should be done in a highly systematic way. In order to help you troubleshoot traffic and conversion drop I want to share outcome based analysis approach.
Step#1. Analytics Intelligence (AI)
Your [...]
Web Analytics Dashboard for Executives & Senior Leadership
Dashboard is one of the most important parts of web analytics reporting. It can provide a quick snapshot of your website performance. It can also be used to present your site performance to anyone in your organization.
You can create dashboards using several third party solutions , or you can use out of the box [...]
