Robust enterprise web analytic platform is a must if you work in a large enterprise filled with complex SQL/Oracle databases, CRM solutions and advanced data warehouse reporting systems. Google’s analytics team has added a lot of bells and whistles into its free analytics solution that most paid analytics lack. However, [ Read More ]
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In the last post, we talked about page speed tools and analytics. In this post, we will dig deeper and discuss how to improve page load time. If you are getting started with page speed analytics then Google’s page speed web app is the simplest tool to identify key underlying [ Read More ]
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Web page speed optimization has become one of the most important components of the website optimization process. Google incorporates web page load time as one of the factors for organic rankings. Web Analysts should also include page speed KPIs in analytics reports and review the changes atleast twice a month. [ Read More ]
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Have you often wondered what if you could measure the success of your offline marketing materials and campaigns? It is pretty easy to measure the success of online campaigns with analytics and analytics integrations but measuring offline conversion is tough. Advancements in mobile technology have allowed us to connect the [ Read More ]
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Analytics visionary Avinash Kaushik and Google Analytics product lead Nick Mihailovski has produced an awesome series of videos called Web Analytics TV. It is absolutely amazing to watch Avinash Kaushik share his passion for web analytics. In this post, I have covered the most productive insights presented on the entire [ Read More ]
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