Author Archive
Troubleshooting Website Traffic drop with Web Analytics
Web analyst often take emotionally driven decisions in their analysis and this can often lead to unwanted issues. Identifying the exact cause of web traffic drop should be done in a highly systematic way. In order to help you troubleshoot traffic and conversion drop I want to share outcome based analysis approach. Step#1. Analytics Intelligence [...]
Web Analytics Dashboard for Executives & Senior Leadership
Dashboard is one of the most important parts of web analytics reporting. It can provide a quick snapshot of your website performance. It can also be used to present your site performance to anyone in your organization. You can create dashboards using several third party solutions , or you can use out of the box [...]
Ultimate Web Analytics Training Guide: From Click to Close
Here is the most comprehensive list of all the top posts from my blog and other popular web analytics blogs on the internet. These are organized in order to give you a complete start to end training on how to perform web analysis like a pro on your website to improve conversion, reduce bounce rate [...]
Top 3 Web Analytics & Web Data issues that impact Your Decisions
Web analytics is a great solution for website authors and web administrators to know how well their site is selling and how to optimize it for maximum outreach. However, measuring raw data using web analytics solutions is not free from error and issues. Think about it, when was the last time you were 100% satisfied [...]
Top 5 Reason Why Paid Analytics Solution Rocks
Watch this video to find out why paid/enterprise analytics solutions like Omniture or Coremetrics can help you take your web analysis and data driven decision making process to the next level.
How to Become a Web Analytics Ninja in 5 minutes flat!
This is a pretty bold claim and in this post I am going to teach you how you can literally perform web analysis like a pro in 5 minutes. To become true expert web analyst you have drill down the reports mentioned below and segment the data like crazy. This blog post is specially designed [...]
Art of Measuring and Analyzing the Voice of Visitor/Customer Data
The concept of Voice of the Visitor / Customer data analysis was originally developed by the promoters of Total Quality Management (TQM) back in early 1990s. VOC measurement involves analyzing qualitative data obtained from the customer’s through various methods such as feedback forms, questionnaires, surveys and polls and using this data to optimize product/services and [...]
Five Rocking Google Analytics Tips, Tricks & Hacks
Google Analytics has made a name for itself as a market leader in the free web analytics segment. With a simple layout, clean design, great features, unbelievably intuitive user interface and unparalleled report quality, it is not hard to see why. Although most of the features and reports in Google Analytics are accesible directly, there [...]
Actionable Insights: Defining KPIs for Business Success
Key Performance Indicators (or KPIs) are known business goals set by an enterprise and are a valuable tool in measuring the rate of success of these business goals. Thus KPIs are also called Key Success Indicators or KSIs. These indicators are quantifiable and can be adapted into formulae to graph the company’s journey through its [...]
Social Media Analytics and ROI Measurement
Social Media Analytics is the analytical study of marketing done by the interaction of people via online platforms or social tools such as Twitter, LinkedIn or Facebook. This form of marketing is gaining popularity due to the fact that it is an easy way to increase awareness for the brand and also ensures easy customer [...]
