Search marketing is my second passion after web analytics and getting analytics insights on search/seo is pretty cool. Rand Fishkin (seomoz CEO), did a great presentation on search analytics comparison of Google and Bing at SMX Advanced Seattle. The session was about using data to show what are some of [ Read More ]
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Myths exist in almost every industry and web analytics is not free from it. There are several myths in the web analytics industry, and we will debunk them one by one in this post. #1 Web analytics is accurate – Web analytics is all about direction and insights. It is [ Read More ]
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Facebook is yet to crack the code of internet advertising that Google has mastered for years. In its most recent attempt to win the online advertising battle and woo businesses, Facebook is about to release some of the coolest features available on the face of the earth for advertisers. 1. [ Read More ]
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Most marketers and analyst are too concerned about the best metrics to focus on to get actionable insights. Obsession for metrics does not always guarantee results. It is equally important to exclude the worst metrics from your analysis. Yes, you heard it right, these metrics can suck your time and [ Read More ]
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Web Analytics integrations are often the most challenging part of web analyst job. The benefits of analytics integration are huge but when the rubber hits the road things get messy. If done correctly, web analytics integrations can close the campaign attribution gap. You can get all the data you need [ Read More ]
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