Myths exist in almost every industry and web analytics is not free from it. There are several myths in the web analytics industry, and we will debunk them one by one in this post. #1 Web analytics is accurate – Web analytics is all about direction and insights. It is [ Read More ]
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Facebook is yet to crack the code of internet advertising that Google has mastered for years. In its most recent attempt to win the online advertising battle and woo businesses, Facebook is about to release some of the coolest features available on the face of the earth for advertisers. 1. [ Read More ]
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Most marketers and analyst are too concerned about the best metrics to focus on to get actionable insights. Obsession for metrics does not always guarantee results. It is equally important to exclude the worst metrics from your analysis. Yes, you heard it right, these metrics can suck your time and [ Read More ]
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Web Analytics integrations are often the most challenging part of web analyst job. The benefits of analytics integration are huge but when the rubber hits the road things get messy. If done correctly, web analytics integrations can close the campaign attribution gap. You can get all the data you need [ Read More ]
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Thank you. Your support and feedbacks have helped us identify and fix the issues in the web analytics scan app. Here is a quick snap shot of all the beta release to date. Feel free to share your comments, insights and thoughts to improve this free web app. Beta 1.3 [ Read More ]
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