Web analysis in most cases has always been about analyzing the web data. You can have all the powerful enterprise analytics tools you want and still be limited by the boundaries of most widely used analysis such as clickstream analytics, pathing analysis, and funnel visualization. It’s time for the web [ Read More ]
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Producing a ton of content and not knowing if web site visitors are consuming it can sometimes be really frustrating. Avg. time on site and time on page metrics can provide some insights into how engaging the web content is. These metrics are good to get a high level view [ Read More ]
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The concept of Voice of the Visitor / Customer data analysis was originally developed by the promoters of Total Quality Management (TQM) back in early 1990s. VOC measurement involves analyzing qualitative data obtained from the customer’s through various methods such as feedback forms, questionnaires, surveys and polls and using this [ Read More ]
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I am curious on why people follow someone on Twitter so I created this poll. I am sure other people would also like to get an answer to this question. The answer can be just one click away . Please provide your comments, feedback, or tweets here. Here is a [ Read More ]
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I would like to start this post with a startling fact - there are on average 8000 searches done on Google each month for keyword “site conversion” and only 91 searches for “visitor engagement"!
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