Customer Engagement
Art of Measuring and Analyzing the Voice of Visitor/Customer Data
The concept of Voice of the Visitor / Customer data analysis was originally developed by the promoters of Total Quality Management (TQM) back in early 1990s. VOC measurement involves analyzing qualitative data obtained from the customer’s through various methods such as feedback forms, questionnaires, surveys and polls and using this data to optimize product/services [...]
Why People Follow You on Twitter?
I am curious on why people follow someone on Twitter so I created this poll. I am sure other people would also like to get an answer to this question. The answer can be just one click away .
Please provide your comments, feedback, or tweets here.
Here is a list of other helpful blog posts [...]
Visitor Engagement or Site Conversion?
I would like to start this post with a startling fact – there are on average 8000 searches done on Google each month for keyword “site conversion” and only 91 searches for “visitor engagement”!
Another Feather in Customer Engagement Hat!
Eric Peterson, the analytics expert and the owner of the popular web analytics demystified blog has partnered with Comscore to take customer/visitor engagement to new heights.
The result of this partnership is a new metric “audience engagement”. This new metric can change the way how marketing manager, CMOs and media buyers make ad planning and media [...]
Customer Engagement At The Speed of Light
by Sameer Khan
The rapidly changing economic situation is causing more business owners to rethink their market and business growth strategies. Most fortune 500 companies are cutting back on their marketing expenses. According to AC Neilson, online advertising purchases have decreased compared to last year. People are cutting back on luxury item purchases and focusing more [...]
