Web Analytics Blog by Sameer Khan » Customer Engagement

Life Cycle Analytics: Shortening Sales Cycle Using Web Analytics Part I

Sameer — Mon, 21 Nov 2011 00:47:32 +0000

Web analysis in most cases has always been about analyzing the web data. You can have all the powerful enterprise analytics tools you want and still be limited by the boundaries of most widely used analysis such as clickstream analytics, pathing analysis, and funnel visualization. It’s time for the web analyst to think beyond the [ Read More ]

Life Cycle Analytics: Shortening Sales Cycle Using Web Analytics Part I is a post from: Key Web Metrics & Web Analytics Blog

Measuring Content Effectiveness with Omniture SiteCatalyst

Sameer — Fri, 12 Mar 2010 23:44:16 +0000

Producing a ton of content and not knowing if web site visitors are consuming it can sometimes be really frustrating. Avg. time on site and time on page metrics can provide some insights into how engaging the web content is. These metrics are good to get a high level view of content usage and are [ Read More ]

Measuring Content Effectiveness with Omniture SiteCatalyst is a post from: Key Web Metrics & Web Analytics Blog

Art of Measuring and Analyzing the Voice of Visitor/Customer Data

Sameer — Mon, 03 Aug 2009 00:42:48 +0000

The concept of Voice of the Visitor / Customer data analysis was originally developed by the promoters of Total Quality Management (TQM) back in early 1990s. VOC measurement involves analyzing qualitative data obtained from the customer’s through various methods such as feedback forms, questionnaires, surveys and polls and using this data to optimize product/services and [ Read More ]

Art of Measuring and Analyzing the Voice of Visitor/Customer Data is a post from: Key Web Metrics & Web Analytics Blog

Why People Follow You on Twitter?

Sameer — Thu, 12 Feb 2009 23:19:23 +0000

I am curious on why people follow someone on Twitter so I created this poll. I am sure other people would also like to get an answer to this question. The answer can be just one click away . Please provide your comments, feedback, or tweets here. Here is a list of other helpful blog [ Read More ]

Why People Follow You on Twitter? is a post from: Key Web Metrics & Web Analytics Blog

Visitor Engagement or Site Conversion?

Sameer — Tue, 30 Dec 2008 17:00:28 +0000

I would like to start this post with a startling fact - there are on average 8000 searches done on Google each month for keyword “site conversion” and only 91 searches for “visitor engagement"!

Visitor Engagement or Site Conversion? is a post from: Key Web Metrics & Web Analytics Blog

Another Feather in Customer Engagement Hat!

Sameer — Fri, 24 Oct 2008 00:50:31 +0000

Eric Peterson, the analytics expert and the owner of the popular web analytics demystified blog has partnered with Comscore to take customer/visitor engagement to new heights. The result of this partnership is a new metric “audience engagement”. This new metric can change the way how marketing manager, CMOs and media buyers make ad planning and [ Read More ]

Another Feather in Customer Engagement Hat! is a post from: Key Web Metrics & Web Analytics Blog

Customer Engagement At The Speed of Light

Sameer — Sun, 28 Sep 2008 20:56:09 +0000

by Sameer Khan The rapidly changing economic situation is causing more business owners to rethink their market and business growth strategies. Most fortune 500 companies are cutting back on their marketing expenses. According to AC Neilson, online advertising purchases have decreased compared to last year. People are cutting back on luxury item purchases and focusing [ Read More ]

Customer Engagement At The Speed of Light is a post from: Key Web Metrics & Web Analytics Blog