Eric Peterson, the analytics expert and the owner of the popular web analytics demystified blog has partnered with Comscore to take customer/visitor engagement to new heights. The result of this partnership is a new metric “audience engagement”. This new metric can change the way how marketing manager, CMOs and media [ Read More ]
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by Sameer Khan The rapidly changing economic situation is causing more business owners to rethink their market and business growth strategies. Most fortune 500 companies are cutting back on their marketing expenses. According to AC Neilson, online advertising purchases have decreased compared to last year. People are cutting back on [ Read More ]
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