Misc.
Quickly Integrate Facebook with Google Analytics
I found this really interesting post on “How to integrate Google Analytics to Facebook Fan page” and its worth sharing. The core of the integration is using image beacon version of Google Analytics. The blog author also provides a “Google Anlaytics link generator” tool that makes the code creation really easy.
For those who prefer not [...]
Social Media Analytics and ROI Measurement
Social Media Analytics is the analytical study of marketing done by the interaction of people via online platforms or social tools such as Twitter, LinkedIn or Facebook. This form of marketing is gaining popularity due to the fact that it is an easy way to increase awareness for the brand and also ensures easy customer [...]
Cut PPC Cost with Google’s New Search Feature
Quickly want to post that Google’s new search feature will allow most brands to cut their ppc budget significantly. Google’s newest search update makes it easier to access the target website if the search is done using variations of company name.
Screen shot below shows that the target website for the search term “rackspace” is now [...]
