Five Marketing Attribution Stakeholder Personas…Which One Are You?

Today Jeremy and Sameer will discuss the five types of marketing attribution stakeholders, their views on marketing attribution and how you can work with them. We will give you a detailed view of the approach and methodologies that has worked for us to overcome organizational challenges when leading marketing attribution conversation. We will also leave you with questions and ideas ... Read More

12 – 6 Steps to Big Data Success for Digital Marketers [Video+PPT+Transcript]

Recently, we did a keynote presentation at Digimarcon West conference. Our goal was to educate traditional digital marketers on how to use data science and big data analytics to amplify digital results. We have recorded the show for our listeners in both audio and video format. We have also added the powerpoint presentation for your to review with the recording. … Read More

5 Marketing Technology Hacks for Digital Marketing Success

There is a big shift happening today in the market world. Marketing used to be practice where people build relationships with other people (customers, partners, vendors). Today, marketing is no longer about the relationships between people…it’s about relationship between people and technology. Successful organizations understand this very well and they rely heavily on the marketing technology stack to deliver results. … Read More

How to Build a Rock Solid Demand Generation Engine – Part 2

This is the part 2 of the two part blog series called “How to build a rock solid demand generation engine”. You can read the part 1 here or click the links below for each steps. Here is a list of the key fundamentals of building a solid demand generation engine covered in this series: Fundamental #1. Customer centricity (link … Read More

How to Build a Rock Solid Demand Generation Engine – Part 1

In my anaytics and marketing career, I have been blessed with the opportunity to work with some really amazing individuals. I have learned a lot from and shared my ideas with them successfully. I have also had the opportunity to lead several demand gen teams of marketing and analytics professionals, and this has allowed me to understand the key concepts … Read More