Tips & Tricks

Top 3 Worst Web Analytics Metrics & Reports

Most marketers and analyst are too concerned about the best metrics to focus on to get actionable insights. Obsession for metrics does not always guarantee results. It is equally important to exclude the worst metrics from your analysis. Yes, you heard it right, these metrics can suck your time and lead you nowhere.
Unique Visitors
The first [...]


Five Rocking Google Analytics Tips, Tricks & Hacks

Google Analytics has made a name for itself as a market leader in the free web analytics segment. With a simple layout, clean design, great features, unbelievably intuitive user interface and unparalleled report quality, it is not hard to see why.

Although most of the features and reports in Google Analytics are accesible directly, there are [...]