Marketing programs designed to indirectly impact demand such as branding campaigns, social and display media are one of the easiest ones to get questioned by organization leaders. The key reason being these programs cannot be directly attribution to revenue creation activities. In this show, we will walk through the steps you can take to build the infrastructure, setup measurement techniques … Read More
7 Simple & Effective Questions to Ask to Measure CRM Data Quality
Customer Relationship data such as accounts, contacts and leads are the most important dataset you can ever have to generate revenue. Bad or low quality contact data will lead to several issues such as overspending on marketing, lower close rates, extended sales cycles and lower customer lifetime revenue. In this show we will discuss 7 simple questions you can ask … Read More
12 – 6 Steps to Big Data Success for Digital Marketers [Video+PPT+Transcript]
Recently, we did a keynote presentation at Digimarcon West conference. Our goal was to educate traditional digital marketers on how to use data science and big data analytics to amplify digital results. We have recorded the show for our listeners in both audio and video format. We have also added the powerpoint presentation for your to review with the recording. … Read More
10 Incredible Big Data Books You Don’t Want to Miss This Fall (With Excerpts)
Reading has been one of my top hobby followed by traveling, writing, public speaking and watching movies. I have learned more by reading books than by attending an actual event. A great perk of being an IBMer is you get full access to books24x7.com so I can quench my thirst with a new books every day. Over the last few … Read More
Ebook: 20 Powerful Big Data Visualizations for 2015
There was a time when data visualization was considered a fancy art. Times have changed, and today we are drowning with data of all shapes and form. Gartner predicts a 650% growth in enterprise data in five years of which 80% will be unstructured. Can you imagine dealing with the massive amounts of data to derive insights? Visualizing data is … Read More