Web Analytics Blog by Sameer Khan » Tips & Tricks

Real Time Analytics, SEO Analytics and more

Sameer — Fri, 07 Oct 2011 02:45:59 +0000

Kudos to the Google Analytics team for beefing up Google Analytics with new design, awesome features and reports. With the launch of Google’s enterprise analytics, it will be interesting to see how the web analytics solution provider landscape changes. Adobe Omniture and IBM Coremetrics have been the leaders in the enterprise analytics field but with [ Read More ]

Real Time Analytics, SEO Analytics and more is a post from: Key Web Metrics & Web Analytics Blog

Responsibilities of an Enterprise Web Analyst

Sameer — Mon, 29 Aug 2011 02:02:05 +0000

In my previous post, we discussed the importance of enterprise analytics. In this post, we will talk about the key responsibilities of an enterprise web analyst. With new advancement and technological improvements in how web traffic is measured the role of an enterprise web analyst has changed. Web analyst is not about just reporting data. [ Read More ]

Responsibilities of an Enterprise Web Analyst is a post from: Key Web Metrics & Web Analytics Blog

Top 5 Reasons why Enterprise Analytics is for Analyst Ninjas

Sameer — Thu, 04 Aug 2011 03:40:36 +0000

Robust enterprise web analytic platform is a must if you work in a large enterprise filled with complex SQL/Oracle databases, CRM solutions and advanced data warehouse reporting systems. Google’s analytics team has added a lot of bells and whistles into its free analytics solution that most paid analytics lack. However, I still think GA has [ Read More ]

Top 5 Reasons why Enterprise Analytics is for Analyst Ninjas is a post from: Key Web Metrics & Web Analytics Blog

Page Speed Analytics: How to Improve Web Page Load Time – Part II

Sameer — Thu, 19 May 2011 03:53:33 +0000

In the last post, we talked about page speed tools and analytics. In this post, we will dig deeper and discuss how to improve page load time. If you are getting started with page speed analytics then Google’s page speed web app is the simplest tool to identify key underlying issue with your website load [ Read More ]

Page Speed Analytics: How to Improve Web Page Load Time – Part II is a post from: Key Web Metrics & Web Analytics Blog

Page Speed Analytics: How to Improve Web Page Load Time – Part I

Sameer — Sun, 03 Apr 2011 21:51:31 +0000

Web page speed optimization has become one of the most important components of the website optimization process. Google incorporates web page load time as one of the factors for organic rankings. Web Analysts should also include page speed KPIs in analytics reports and review the changes atleast twice a month. Page speed is the time [ Read More ]

Page Speed Analytics: How to Improve Web Page Load Time – Part I is a post from: Key Web Metrics & Web Analytics Blog

Offline Analytics: Measuring Success of Offline Campaigns

Sameer — Sat, 12 Feb 2011 19:40:08 +0000

Have you often wondered what if you could measure the success of your offline marketing materials and campaigns? It is pretty easy to measure the success of online campaigns with analytics and analytics integrations but measuring offline conversion is tough. Advancements in mobile technology have allowed us to connect the dots between online and offline. [ Read More ]

Offline Analytics: Measuring Success of Offline Campaigns is a post from: Key Web Metrics & Web Analytics Blog

Best of Web Analytics TV 2010

Sameer — Mon, 17 Jan 2011 05:27:54 +0000

Analytics visionary Avinash Kaushik and Google Analytics product lead Nick Mihailovski has produced an awesome series of videos called Web Analytics TV. It is absolutely amazing to watch Avinash Kaushik share his passion for web analytics. In this post, I have covered the most productive insights presented on the entire 2010 video series with my [ Read More ]

Best of Web Analytics TV 2010 is a post from: Key Web Metrics & Web Analytics Blog

Three Key Insights to Increase Mobile Marketing Budget

Sameer — Mon, 06 Dec 2010 05:11:11 +0000

If you are an online marketer then I am sure mobile is a high priority on your to do lists. A phenomenal 233% growth in smart phone sales has sparked a revolution in mobile marketing. According to Forrester Research, B2B mobile marketing spend will increase 307% ($106 million from the current $26 million) by 2014. [ Read More ]

Three Key Insights to Increase Mobile Marketing Budget is a post from: Key Web Metrics & Web Analytics Blog

Top 3 Excel Productivity Tips for Web Analytics Dashboards

Sameer — Wed, 03 Nov 2010 03:15:43 +0000

Due to the great response for my last post “Top 5 Power User Excel Tips & Tricks for Web Analytics Productivity“, I dedicated to write another post about excel tricks. This time, I want to focus on excel tips for web analytics dashboards. Web analytics dashboards are key medium for communicating insights and trends. Building [ Read More ]

Top 3 Excel Productivity Tips for Web Analytics Dashboards is a post from: Key Web Metrics & Web Analytics Blog

Top 5 Power User Excel Tips & Tricks for Web Analytics Productivity

Sameer — Sat, 04 Sep 2010 21:58:38 +0000

Believe it or not MS Excel is the backbone of analytics. Almost all the day to day web analysis and reporting are done in MS Excel and learning Excel techniques to improve productivity will make your life lot easier. In this post, we will cover the most important Excel features and tricks to improve the [ Read More ]

Top 5 Power User Excel Tips & Tricks for Web Analytics Productivity is a post from: Key Web Metrics & Web Analytics Blog