Usability
Art of Measuring and Analyzing the Voice of Visitor/Customer Data
The concept of Voice of the Visitor / Customer data analysis was originally developed by the promoters of Total Quality Management (TQM) back in early 1990s. VOC measurement involves analyzing qualitative data obtained from the customer’s through various methods such as feedback forms, questionnaires, surveys and polls and using this data to optimize product/services [...]
5 Kick Ass Free/Cheap Voice of Visitor & Usability Tools
Web Analytics can provide you all the information you need about the “what” and “how” piece of the visitor interaction on your website. Reports like goal completion, internal search keywords can tell you what visitors do on your website. Similarly, pathing report, next page and fallout report can be used to determine how visitors interact [...]
Using Web Analytics to Improve Web Content Quality and Usability
Content is the king on the Internet and there is no second thought about it. The web technology has changed a lot in last 2 decades but core theme of Internet is still the same…to provide value information using web content. Social media is becoming the new source of information and web masters are [...]
