Web analysis in most cases has always been about analyzing the web data. You can have all the powerful enterprise analytics tools you want and still be limited by the boundaries of most widely used analysis such as clickstream analytics, pathing analysis, and funnel visualization. It’s time for the web [ Read More ]
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Web Analytics is not just measuring the visitor interaction with your website. Social media has changed the way how people spent time on the web. Your prospects and customers are spending more time outside of your website. It is important to understand analytics of the web in order to learn [ Read More ]
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Search marketing is my second passion after web analytics and getting analytics insights on search/seo is pretty cool. Rand Fishkin (seomoz CEO), did a great presentation on search analytics comparison of Google and Bing at SMX Advanced Seattle. The session was about using data to show what are some of [ Read More ]
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Myths exist in almost every industry and web analytics is not free from it. There are several myths in the web analytics industry, and we will debunk them one by one in this post. #1 Web analytics is accurate – Web analytics is all about direction and insights. It is [ Read More ]
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I recently participated in a case study with Omniture Inc., (Adobe company) on the campaign attribution success stories. The case study explains how Rackspace Hosting used Omniture Genesis & Eyeblaster integration to improve our media buy campaign attribution and performance. Here are some of the actionable insights - Automate display [ Read More ]
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