Visitor Behavior
Google vs Bing: Advanced SEO Analytics
Search marketing is my second passion after web analytics and getting analytics insights on search/seo is pretty cool. Rand Fishkin (seomoz CEO), did a great presentation on search analytics comparison of Google and Bing at SMX Advanced Seattle. The session was about using data to show what are some of the key influencers of ranking [...]
Top 10 Outrageous Web Analytics Myths..Debunked!
Myths exist in almost every industry and web analytics is not free from it. There are several myths in the web analytics industry, and we will debunk them one by one in this post.
#1 Web analytics is accurate – Web analytics is all about direction and insights. It is funny that we are still worried [...]
Case Study: Using Web Analytics to Optimize Media buy
I recently participated in a case study with Omniture Inc., (Adobe company) on the campaign attribution success stories. The case study explains how Rackspace Hosting used Omniture Genesis & Eyeblaster integration to improve our media buy campaign attribution and performance.
Here are some of the actionable insights -
Automate display campaign management
Track display view through conversions
Develop better [...]
Visitor Engagement or Site Conversion?
I would like to start this post with a startling fact – there are on average 8000 searches done on Google each month for keyword “site conversion” and only 91 searches for “visitor engagement”!
Customer Engagement At The Speed of Light
by Sameer Khan
The rapidly changing economic situation is causing more business owners to rethink their market and business growth strategies. Most fortune 500 companies are cutting back on their marketing expenses. According to AC Neilson, online advertising purchases have decreased compared to last year. People are cutting back on luxury item purchases and focusing more [...]
