Web Analytics Blog by Sameer Khan » Visitor Behavior

Life Cycle Analytics: Shortening Sales Cycle Using Web Analytics Part I

Sameer — Mon, 21 Nov 2011 00:47:32 +0000

Web analysis in most cases has always been about analyzing the web data. You can have all the powerful enterprise analytics tools you want and still be limited by the boundaries of most widely used analysis such as clickstream analytics, pathing analysis, and funnel visualization. It’s time for the web analyst to think beyond the [ Read More ]

Life Cycle Analytics: Shortening Sales Cycle Using Web Analytics Part I is a post from: Key Web Metrics & Web Analytics Blog

Top 10 Absolutely Free Web and SEO Analytics Tools

Sameer — Sun, 01 Aug 2010 23:51:28 +0000

Web Analytics is not just measuring the visitor interaction with your website. Social media has changed the way how people spent time on the web. Your prospects and customers are spending more time outside of your website. It is important to understand analytics of the web in order to learn web analytics of visitors. In [ Read More ]

Top 10 Absolutely Free Web and SEO Analytics Tools is a post from: Key Web Metrics & Web Analytics Blog

Google vs Bing: Advanced SEO Analytics

Sameer — Wed, 09 Jun 2010 21:41:52 +0000

Search marketing is my second passion after web analytics and getting analytics insights on search/seo is pretty cool. Rand Fishkin (seomoz CEO), did a great presentation on search analytics comparison of Google and Bing at SMX Advanced Seattle. The session was about using data to show what are some of the key influencers of ranking [ Read More ]

Google vs Bing: Advanced SEO Analytics is a post from: Key Web Metrics & Web Analytics Blog

Top 10 Outrageous Web Analytics Myths..Debunked!

Sameer — Sat, 15 May 2010 20:39:34 +0000

Myths exist in almost every industry and web analytics is not free from it. There are several myths in the web analytics industry, and we will debunk them one by one in this post. #1 Web analytics is accurate – Web analytics is all about direction and insights. It is funny that we are still [ Read More ]

Top 10 Outrageous Web Analytics Myths..Debunked! is a post from: Key Web Metrics & Web Analytics Blog

Case Study: Using Web Analytics to Optimize Media buy

Sameer — Mon, 18 Jan 2010 22:22:13 +0000

I recently participated in a case study with Omniture Inc., (Adobe company) on the campaign attribution success stories. The case study explains how Rackspace Hosting used Omniture Genesis & Eyeblaster integration to improve our media buy campaign attribution and performance. Here are some of the actionable insights - Automate display campaign management Track display view [ Read More ]

Case Study: Using Web Analytics to Optimize Media buy is a post from: Key Web Metrics & Web Analytics Blog

Visitor Engagement or Site Conversion?

Sameer — Tue, 30 Dec 2008 17:00:28 +0000

I would like to start this post with a startling fact - there are on average 8000 searches done on Google each month for keyword “site conversion” and only 91 searches for “visitor engagement"!

Visitor Engagement or Site Conversion? is a post from: Key Web Metrics & Web Analytics Blog

Customer Engagement At The Speed of Light

Sameer — Sun, 28 Sep 2008 20:56:09 +0000

by Sameer Khan The rapidly changing economic situation is causing more business owners to rethink their market and business growth strategies. Most fortune 500 companies are cutting back on their marketing expenses. According to AC Neilson, online advertising purchases have decreased compared to last year. People are cutting back on luxury item purchases and focusing [ Read More ]

Customer Engagement At The Speed of Light is a post from: Key Web Metrics & Web Analytics Blog