I recently participated in a case study with Omniture Inc., (Adobe company) on the campaign attribution success stories. The case study explains how Rackspace Hosting used Omniture Genesis & Eyeblaster integration to improve our media buy campaign attribution and performance. Here are some of the actionable insights - Automate display [ Read More ]
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I would like to start this post with a startling fact - there are on average 8000 searches done on Google each month for keyword “site conversion” and only 91 searches for “visitor engagement"!
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by Sameer Khan The rapidly changing economic situation is causing more business owners to rethink their market and business growth strategies. Most fortune 500 companies are cutting back on their marketing expenses. According to AC Neilson, online advertising purchases have decreased compared to last year. People are cutting back on [ Read More ]
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