How to Build a Successful Digital Marketing and Analytics Career

Digital marketing and data analytics are two of the hottest professions to be in. The industry is filled with opportunity and the opportunities span across wide variety of applications. With fast growth, there is always a question of how to either become a digital marketing leader or how to become a digital marketer. I think both are valid questions and … Read More

Top 10 Analytics and Digital Marketing Blog Posts of 2014

It’s amazing how the year has passed so quickly. It feels we were just celebrating the 2014 new year and within split second, we are about to close the year. It has been a year of dramatic changes in marketing, social and analytics. Data is becoming the critical component of all marketing decisions. Organizations are using data for revenue growth, … Read More

Understand Your Customers with Customer Analytics [Video + Slides]

The biggest challenge marketers face today is they fail to get a 360 view of their customers before marketing to them. Most marketers may develop the customer persona with basic information, including demographics and like/dislikes. Some may go beyond and try to map the digital channel usage of their customers. Marketing channels, demographics and interests are important components of understanding … Read More

Solving Digital Conversion Struggles using Lifecycle Analytics

Last time I wrote a post about the customer lifecycle my intention was to bring forth the idea of mapping customer’s journey in the digital purchase process. In this post, I would like to continue the conversation further building on the idea of the customer lifecycle analysis and how it can be made actionable. We will also discuss how to … Read More