Web Analytics Basic
Web Analytics Success Story: The Omniture Way
Here is a link to one the most inspirational web analytics success stories of our times. Josh James, Omniture co-founder and now the SVP & GM of Adobe’s Omniture Business unit reveals his success secrets.
The Inc.com article explains how he went from being a small town web designer to selling Omniture to Adobe for dollar [...]
Case Study: Using Web Analytics to Optimize Media buy
I recently participated in a case study with Omniture Inc., (Adobe company) on the campaign attribution success stories. The case study explains how Rackspace Hosting used Omniture Genesis & Eyeblaster integration to improve our media buy campaign attribution and performance.
Here are some of the actionable insights -
Automate display campaign management
Track display view through conversions
Develop better [...]
5 Web Analytics Predictions for 2010 and Beyond
I still can’t believe that 2009 has come to an end, and I want to take this opportunity to thank you for your comments, feedbacks and retweets. Your input has helped me become a better analytics blogger.
In this post, I will talk about my version of the web analytics predictions for the new year 2010.
#1. [...]
Top 5 Coolest Web Analytics iPhone Apps
Apple applications are raging the world by storm. There is hardly anyone who would not love to have one of these Apple mini computers. Web Analyst are not left behind and there are several apps that could improve analyst productivity.
#1. Analytics App ($5.99)
Analytics App allows you quick access Google Analytics on iphone/ipod touch. You can [...]
Troubleshooting Website Traffic drop with Web Analytics
Web analyst often take emotionally driven decisions in their analysis and this can often lead to unwanted issues. Identifying the exact cause of web traffic drop should be done in a highly systematic way. In order to help you troubleshoot traffic and conversion drop I want to share outcome based analysis approach.
Step#1. Analytics Intelligence (AI)
Your [...]
Web Analytics Dashboard for Executives & Senior Leadership
Dashboard is one of the most important parts of web analytics reporting. It can provide a quick snapshot of your website performance. It can also be used to present your site performance to anyone in your organization.
You can create dashboards using several third party solutions , or you can use out of the box [...]
Ultimate Web Analytics Training Guide: From Click to Close
Here is the most comprehensive list of all the top posts from my blog and other popular web analytics blogs on the internet. These are organized in order to give you a complete start to end training on how to perform web analysis like a pro on your website to improve conversion, reduce bounce rate [...]
Top 3 Web Analytics & Web Data issues that impact Your Decisions
Web analytics is a great solution for website authors and web administrators to know how well their site is selling and how to optimize it for maximum outreach. However, measuring raw data using web analytics solutions is not free from error and issues. Think about it, when was the last time you were 100% satisfied [...]
Top 5 Reason Why Paid Analytics Solution Rocks
Watch this video to find out why paid/enterprise analytics solutions like Omniture or Coremetrics can help you take your web analysis and data driven decision making process to the next level.
How to Become a Web Analytics Ninja in 5 minutes flat!
This is a pretty bold claim and in this post I am going to teach you how you can literally perform web analysis like a pro in 5 minutes. To become true expert web analyst you have drill down the reports mentioned below and segment the data like crazy.
This blog post is specially designed for [...]
