Web Analytics Basic
Top 5 Amazing Web Analytics and SEO Infographics
Infographics has taken web marketing and information distribution by storm. I am sure you have come across similar awe inspiring graphical representation of data. You can find spectacular infographics almost everywhere, and it is hard to avoid them.
It is interesting that web analytics is all about data but very fewer infographics have been created on [...]
Google vs Bing: Advanced SEO Analytics
Search marketing is my second passion after web analytics and getting analytics insights on search/seo is pretty cool. Rand Fishkin (seomoz CEO), did a great presentation on search analytics comparison of Google and Bing at SMX Advanced Seattle. The session was about using data to show what are some of the key influencers of ranking [...]
Top 10 Outrageous Web Analytics Myths..Debunked!
Myths exist in almost every industry and web analytics is not free from it. There are several myths in the web analytics industry, and we will debunk them one by one in this post.
#1 Web analytics is accurate – Web analytics is all about direction and insights. It is funny that we are still worried [...]
Facebook vs Google & Google Analytics – Final Round??
Facebook is yet to crack the code of internet advertising that Google has mastered for years. In its most recent attempt to win the online advertising battle and woo businesses, Facebook is about to release some of the coolest features available on the face of the earth for advertisers.
1. Super Local Marketing
Currently, being called as [...]
Top 3 Worst Web Analytics Metrics & Reports
Most marketers and analyst are too concerned about the best metrics to focus on to get actionable insights. Obsession for metrics does not always guarantee results. It is equally important to exclude the worst metrics from your analysis. Yes, you heard it right, these metrics can suck your time and lead you nowhere.
Unique Visitors
The first [...]
Web Analytics Success Story: The Omniture Way
Here is a link to one the most inspirational web analytics success stories of our times. Josh James, Omniture co-founder and now the SVP & GM of Adobe’s Omniture Business unit reveals his success secrets.
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The Inc.com article explains how he went from being a small town web designer to selling Omniture to Adobe for dollar [...]
Case Study: Using Web Analytics to Optimize Media buy
I recently participated in a case study with Omniture Inc., (Adobe company) on the campaign attribution success stories. The case study explains how Rackspace Hosting used Omniture Genesis & Eyeblaster integration to improve our media buy campaign attribution and performance.
Here are some of the actionable insights -
Automate display campaign management
Track display view through conversions
Develop better [...]
5 Web Analytics Predictions for 2010 and Beyond
I still can’t believe that 2009 has come to an end, and I want to take this opportunity to thank you for your comments, feedbacks and retweets. Your input has helped me become a better analytics blogger.
In this post, I will talk about my version of the web analytics predictions for the new year 2010.
#1. [...]
Top 5 Coolest Web Analytics iPhone Apps
Apple applications are raging the world by storm. There is hardly anyone who would not love to have one of these Apple mini computers. Web Analyst are not left behind and there are several apps that could improve analyst productivity.
#1. Analytics App ($5.99)
Analytics App allows you quick access Google Analytics on iphone/ipod touch. You can [...]
Troubleshooting Website Traffic drop with Web Analytics
Web analyst often take emotionally driven decisions in their analysis and this can often lead to unwanted issues. Identifying the exact cause of web traffic drop should be done in a highly systematic way. In order to help you troubleshoot traffic and conversion drop I want to share outcome based analysis approach.
Step#1. Analytics Intelligence (AI)
Your [...]
