We are hiring a senior web analyst here at Rackspace US, Inc. (San Antonio & Austin, TX locations). This is a great opportunity to become a part of one of the most talented online marketing groups in the technology industry. I have been at Rackspace for three years, and I [ Read More ]
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As you may know, Google recently turned the analytics and SEO industry upside down with their latest privacy campaign. The change in privacy has caused a stir on the web and social sphere. Everyone from SEO thought leader Rand Fishkin to Google Analytics evangelist Avinash Kaushik is talking about it. [ Read More ]
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Kudos to the Google Analytics team for beefing up Google Analytics with new design, awesome features and reports. With the launch of Google’s enterprise analytics, it will be interesting to see how the web analytics solution provider landscape changes. Adobe Omniture and IBM Coremetrics have been the leaders in the [ Read More ]
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In my previous post, we discussed the importance of enterprise analytics. In this post, we will talk about the key responsibilities of an enterprise web analyst. With new advancement and technological improvements in how web traffic is measured the role of an enterprise web analyst has changed. Web analyst is [ Read More ]
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Web page speed optimization has become one of the most important components of the website optimization process. Google incorporates web page load time as one of the factors for organic rankings. Web Analysts should also include page speed KPIs in analytics reports and review the changes atleast twice a month. [ Read More ]
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