Web Analytics Blog by Sameer Khan

I have been an avid reader of and contributor to Quora.com. It is one of the fasest growing Q&A website (similar to Yahoo Answers) and I highly encourage you to share your expertise at Quora and participate in the social conversation. In this blog posts, I have listed the 25  [ Read More ]

I wrote this post for the Rackspace.com blog and thought it would be useful to my blog readers as well. As digital marketing continues to evolve and purchase cycle becomes more complex, marketers struggle to find ways to get the maximum returns on investment. 2012 was no different as social  [ Read More ]

Web analytics service providers market is getting pretty competitive. Startups like Mixpanel.com are jumping on the analytics bandwagon along with big guys like IBM and Adobe. It’s great for the industry as it continues to grow, but it becomes challenging for the web analyst as we now have to add  [ Read More ]

Tracking social media and connecting it to sales continues to be a topic of interest for most web analysts. Determining the true value of social campaigns is tough because social channels may influence conversion and in most cases may not directly drive conversions. Social channels are awareness and engagement builders.  [ Read More ]

Who could have thought analytics advancement would allow us to understand the conversion points between multiple devices. Yes! Multi device analytics is reality thanks to Google Analytic’s new multi device report. With this report, you can track each visitor across their desktop, laptop, mobile phones and tablets all with the  [ Read More ]