Web Analytics Basic
Web Analytics Dashboard for Executives & Senior Leadership
Dashboard is one of the most important parts of web analytics reporting. It can provide a quick snapshot of your website performance. It can also be used to present your site performance to anyone in your organization.
You can create dashboards using several third party solutions , or you can use out of the box [...]
Ultimate Web Analytics Training Guide: From Click to Close
Here is the most comprehensive list of all the top posts from my blog and other popular web analytics blogs on the internet. These are organized in order to give you a complete start to end training on how to perform web analysis like a pro on your website to improve conversion, reduce bounce rate [...]
Top 3 Web Analytics & Web Data issues that impact Your Decisions
Web analytics is a great solution for website authors and web administrators to know how well their site is selling and how to optimize it for maximum outreach. However, measuring raw data using web analytics solutions is not free from error and issues. Think about it, when was the last time you were 100% satisfied [...]
Top 5 Reason Why Paid Analytics Solution Rocks
Watch this video to find out why paid/enterprise analytics solutions like Omniture or Coremetrics can help you take your web analysis and data driven decision making process to the next level.
How to Become a Web Analytics Ninja in 5 minutes flat!
This is a pretty bold claim and in this post I am going to teach you how you can literally perform web analysis like a pro in 5 minutes. To become true expert web analyst you have drill down the reports mentioned below and segment the data like crazy.
This blog post is specially designed for [...]
Actionable Insights: Defining KPIs for Business Success
Key Performance Indicators (or KPIs) are known business goals set by an enterprise and are a valuable tool in measuring the rate of success of these business goals. Thus KPIs are also called Key Success Indicators or KSIs. These indicators are quantifiable and can be adapted into formulae to graph the company’s journey through its [...]
PPC Analytics: The Ultimate Pay Per Click Marketing Plan
Pay per click marketing has become the most popular form of marketing in the Internet age. The reason behind the success of ppc is the ease of setup and the ability to get instant results. It is indeed the best answer to instant advertising.
In order to succeed with ppc marketing one must take a [...]
Bounce rate Calculation in Site Catalyst Omniture
This post is in response to the web analytics guru Avinash Kaushik’s blog post about calculating bounce rate in Omniture Site Catalyst. I wish Sitecatalyst could have provided the bounce rate metric right out of the box but no worries… here is how you can do it easily.
Once you have the metric in place, you [...]
Web Analytics for Your Small Business
This is a sequel to my earlier blog post – What is Web Analytics? This post goes in to more details on how you can quickly harness the power of web analytics to grow your business. To start with, any good analytics system like Google Analytics can provide you all the information you [...]
Bounce rate – Does It Really Matters?
Occasionally, web analysts come across this question about the role of bounce rate in web optimization and analysis. We cannot understand the role of bounce rate until we thoroughly understand what bounce rate is. In this post, I wanted to discuss the different methodology used for calculating the bounce rate.
To start with, bounce rate is [...]
