Have you often wondered what if you could measure the success of your offline marketing materials and campaigns? It is pretty easy to measure the success of online campaigns with analytics and analytics integrations but measuring offline conversion is tough. Advancements in mobile technology have allowed us to connect the [ Read More ]
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Analytics visionary Avinash Kaushik and Google Analytics product lead Nick Mihailovski has produced an awesome series of videos called Web Analytics TV. It is absolutely amazing to watch Avinash Kaushik share his passion for web analytics. In this post, I have covered the most productive insights presented on the entire [ Read More ]
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If you are an online marketer then I am sure mobile is a high priority on your to do lists. A phenomenal 233% growth in smart phone sales has sparked a revolution in mobile marketing. According to Forrester Research, B2B mobile marketing spend will increase 307% ($106 million from the [ Read More ]
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Due to the great response for my last post “Top 5 Power User Excel Tips & Tricks for Web Analytics Productivity“, I dedicated to write another post about excel tricks. This time, I want to focus on excel tips for web analytics dashboards. Web analytics dashboards are key medium for [ Read More ]
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Believe it or not MS Excel is the backbone of analytics. Almost all the day to day web analysis and reporting are done in MS Excel and learning Excel techniques to improve productivity will make your life lot easier. In this post, we will cover the most important Excel features [ Read More ]
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