Myths exist in almost every industry and web analytics is not free from it. There are several myths in the web analytics industry, and we will debunk them one by one in this post. #1 Web analytics is accurate – Web analytics is all about direction and insights. It is [ Read More ]
Continue
Facebook is yet to crack the code of internet advertising that Google has mastered for years. In its most recent attempt to win the online advertising battle and woo businesses, Facebook is about to release some of the coolest features available on the face of the earth for advertisers. 1. [ Read More ]
Continue
Most marketers and analyst are too concerned about the best metrics to focus on to get actionable insights. Obsession for metrics does not always guarantee results. It is equally important to exclude the worst metrics from your analysis. Yes, you heard it right, these metrics can suck your time and [ Read More ]
Continue
Here is a link to one the most inspirational web analytics success stories of our times. Josh James, Omniture co-founder and now the SVP & GM of Adobe’s Omniture Business unit reveals his success secrets. The Inc.com article explains how he went from being a small town web designer [ Read More ]
Continue
I recently participated in a case study with Omniture Inc., (Adobe company) on the campaign attribution success stories. The case study explains how Rackspace Hosting used Omniture Genesis & Eyeblaster integration to improve our media buy campaign attribution and performance. Here are some of the actionable insights - Automate display [ Read More ]
Continue
