Web Analytics Blog by Sameer Khan

I have been an avid reader of and contributor to Quora.com. It is one of the fasest growing Q&A website (similar to Yahoo Answers) and I highly encourage you to share your expertise at Quora and participate in the social conversation. In this blog posts, I have listed the 25  [ Read More ]

Web analytics service providers market is getting pretty competitive. Startups like Mixpanel.com are jumping on the analytics bandwagon along with big guys like IBM and Adobe. It’s great for the industry as it continues to grow, but it becomes challenging for the web analyst as we now have to add  [ Read More ]

We are conducting a webinar for existing IBM analytics customers on the topic of applied attribution later this week. I highly encourage you to signup for this webinar and get insights on how to leverage attribution and forecasting models to improve ROI and efficiently allocate marketing resources. Webinar Topic: Applied  [ Read More ]

We recently participated in a case study with IBM showcasing the benefits of CRM integration. The integration has helped us improve attribution and significantly reduce the time to produce actionable integration reports. In this case study, we discussed how Rackspace was able to save time and money while driving insightful  [ Read More ]

Tracking social media and connecting it to sales continues to be a topic of interest for most web analysts. Determining the true value of social campaigns is tough because social channels may influence conversion and in most cases may not directly drive conversions. Social channels are awareness and engagement builders.  [ Read More ]