Web Analytics Blog by Sameer Khan

I have been an avid reader of and contributor to Quora.com. It is one of the fasest growing Q&A website (similar to Yahoo Answers) and I highly encourage you to share your expertise at Quora and participate in the social conversation. In this blog posts, I have listed the 25  [ Read More ]

Web analytics service providers market is getting pretty competitive. Startups like Mixpanel.com are jumping on the analytics bandwagon along with big guys like IBM and Adobe. It’s great for the industry as it continues to grow, but it becomes challenging for the web analyst as we now have to add  [ Read More ]

We are conducting a webinar for existing IBM analytics customers on the topic of applied attribution later this week. I highly encourage you to signup for this webinar and get insights on how to leverage attribution and forecasting models to improve ROI and efficiently allocate marketing resources. Webinar Topic: Applied  [ Read More ]

Web analysis in most cases has always been about analyzing the web data. You can have all the powerful enterprise analytics tools you want and still be limited by the boundaries of most widely used analysis such as clickstream analytics, pathing analysis, and funnel visualization. It’s time for the web  [ Read More ]

As you may know, Google recently turned the analytics and SEO industry upside down with their latest privacy campaign. The change in privacy has caused a stir on the web and social sphere. Everyone from SEO thought leader Rand Fishkin to Google Analytics evangelist Avinash Kaushik is talking about it.  [ Read More ]