Web page speed optimization has become one of the most important components of the website optimization process. Google incorporates web page load time as one of the factors for organic rankings. Web Analysts should also include page speed KPIs in analytics reports and review the changes atleast twice a month. [ Read More ]
Continue
Have you often wondered what if you could measure the success of your offline marketing materials and campaigns? It is pretty easy to measure the success of online campaigns with analytics and analytics integrations but measuring offline conversion is tough. Advancements in mobile technology have allowed us to connect the [ Read More ]
Continue
Due to the great response for my last post “Top 5 Power User Excel Tips & Tricks for Web Analytics Productivity“, I dedicated to write another post about excel tricks. This time, I want to focus on excel tips for web analytics dashboards. Web analytics dashboards are key medium for [ Read More ]
Continue
Believe it or not MS Excel is the backbone of analytics. Almost all the day to day web analysis and reporting are done in MS Excel and learning Excel techniques to improve productivity will make your life lot easier. In this post, we will cover the most important Excel features [ Read More ]
Continue
Web Analytics is not just measuring the visitor interaction with your website. Social media has changed the way how people spent time on the web. Your prospects and customers are spending more time outside of your website. It is important to understand analytics of the web in order to learn [ Read More ]
Continue
