Web Analytics Blog by Sameer Khan

I have been an avid reader of and contributor to Quora.com. It is one of the fasest growing Q&A website (similar to Yahoo Answers) and I highly encourage you to share your expertise at Quora and participate in the social conversation. In this blog posts, I have listed the 25  [ Read More ]

We are conducting a webinar for existing IBM analytics customers on the topic of applied attribution later this week. I highly encourage you to signup for this webinar and get insights on how to leverage attribution and forecasting models to improve ROI and efficiently allocate marketing resources. Webinar Topic: Applied  [ Read More ]

We recently participated in a case study with IBM showcasing the benefits of CRM integration. The integration has helped us improve attribution and significantly reduce the time to produce actionable integration reports. In this case study, we discussed how Rackspace was able to save time and money while driving insightful  [ Read More ]

Tracking social media and connecting it to sales continues to be a topic of interest for most web analysts. Determining the true value of social campaigns is tough because social channels may influence conversion and in most cases may not directly drive conversions. Social channels are awareness and engagement builders.  [ Read More ]

Here are few poems on Analytics to share the data love with your loved ones! Enjoy! Poem#1 Regression, Progression, Cummulative, Normalization Heck! at the end its all about Recommendations Actionable Insights, Key Takeaways Analysis is Paralysis thats all I have to say!   Poem#2 Crunching numbers all the day long  [ Read More ]