Kudos to the Google Analytics team for beefing up Google Analytics with new design, awesome features and reports. With the launch of Google’s enterprise analytics, it will be interesting to see how the web analytics solution provider landscape changes. Adobe Omniture and IBM Coremetrics have been the leaders in the [ Read More ]
Continue
In my previous post, we discussed the importance of enterprise analytics. In this post, we will talk about the key responsibilities of an enterprise web analyst. With new advancement and technological improvements in how web traffic is measured the role of an enterprise web analyst has changed. Web analyst is [ Read More ]
Continue
Robust enterprise web analytic platform is a must if you work in a large enterprise filled with complex SQL/Oracle databases, CRM solutions and advanced data warehouse reporting systems. Google’s analytics team has added a lot of bells and whistles into its free analytics solution that most paid analytics lack. However, [ Read More ]
Continue
Web page speed optimization has become one of the most important components of the website optimization process. Google incorporates web page load time as one of the factors for organic rankings. Web Analysts should also include page speed KPIs in analytics reports and review the changes atleast twice a month. [ Read More ]
Continue
Have you often wondered what if you could measure the success of your offline marketing materials and campaigns? It is pretty easy to measure the success of online campaigns with analytics and analytics integrations but measuring offline conversion is tough. Advancements in mobile technology have allowed us to connect the [ Read More ]
Continue
