IBM Webinar: Implementing Attribution Models to Drive Conversions

campaign attribution

We are conducting a webinar for existing IBM analytics customers on the topic of applied attribution later this week. I highly encourage you to signup for this webinar and get insights on how to leverage attribution and forecasting models to improve ROI and efficiently allocate marketing resources. Webinar Topic: Applied Attribution: Implementing Attribution Models to Drive Conversions and Allocate Marketing … Read More

Top 5 Reasons why Enterprise Analytics is for Analyst Ninjas

Robust enterprise web analytic platform is a must if you work in a large enterprise filled with complex SQL/Oracle databases, CRM solutions and advanced data warehouse reporting systems. Google’s analytics team has added a lot of bells and whistles into its free analytics solution that most paid analytics lack. However, I still think GA has to cover a lot of … Read More