How to Build a Rock Solid Demand Generation Engine – Part 2

This is the part 2 of the two part blog series called “How to build a rock solid demand generation engine”. You can read the part 1 here or click the links below for each steps. Here is a list of the key fundamentals of building a solid demand generation engine covered in this series: Fundamental #1. Customer centricity (link … Read More

Top 10 Analytics and Digital Marketing Blog Posts of 2014

It’s amazing how the year has passed so quickly. It feels we were just celebrating the 2014 new year and within split second, we are about to close the year. It has been a year of dramatic changes in marketing, social and analytics. Data is becoming the critical component of all marketing decisions. Organizations are using data for revenue growth, … Read More