Ad blocking is a pretty sensitive topic and right now it looks like everyone is talking about it. The problem is almost all the press about ad blocking is negative and people are focused on the revenue and business loss. While blocking ads certainly have implications it is certainly not the end of the world. I think we are overlooking … Read More
AnalyticsToday Podcast: 4 Powerful Analytics Questions Your Need to Ask As A Marketing Leader
If you follow the “internet of things” and an active part of ever connected world then you know podcasts have become a key medium of sharing information. I like to write and do public speaking to convey my thoughts but never really dove into podcasting until now. I think there is lots I can share beyond the blog and podcasts are … Read More
Top 10 Analytics and Digital Marketing Blog Posts of 2014
It’s amazing how the year has passed so quickly. It feels we were just celebrating the 2014 new year and within split second, we are about to close the year. It has been a year of dramatic changes in marketing, social and analytics. Data is becoming the critical component of all marketing decisions. Organizations are using data for revenue growth, … Read More
IBM Benchmark Live: Solve your Holiday Marketing Struggles with Realtime Analytics
I rarely review individual products on my blog because I am a strong advocate of analytics and data integration methodology instead of one quick fix. However, I would like to make an exception this time because the product I will be discussing is a pretty timely and beneficial tool for holiday marketing. (disclosure: I am an IBMer but the blog … Read More
Forrester Web Analytics Wave 2014 report [Download]
Every three years, Forrester Research conducts industry’s most thorough study on analyzing digital or web analytics tools providers in the market. Forrester’s evaluates top enterprise grade digital analytics vendors on 75-point criteria and articulates the findings in their popular Wave report in three high-level categories: Current offering: What are the current features set and capabilities around data handling; metrics, dimensions, … Read More
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