How Big Data Impacts our Lives Everyday [Infographic]

I recently came across a cool big data infographic which neatly details how big data touches our lives everyday. I found it very interesting so I got permission from the creators to share with my blog subscribers. It is true, whether we know it or not big data plays a huge part in our everyday lives. On a daily basis … Read More

How to Build a Rock Solid Demand Generation Engine – Part 2

This is the part 2 of the two part blog series called “How to build a rock solid demand generation engine”. You can read the part 1 here or click the links below for each steps. Here is a list of the key fundamentals of building a solid demand generation engine covered in this series: Fundamental #1. Customer centricity (link … Read More

How to Build a Rock Solid Demand Generation Engine – Part 1

In my anaytics and marketing career, I have been blessed with the opportunity to work with some really amazing individuals. I have learned a lot from and shared my ideas with them successfully. I have also had the opportunity to lead several demand gen teams of marketing and analytics professionals, and this has allowed me to understand the key concepts … Read More

How to Land a Big Data Job without being a Data Scientist

I am sure by now you know that Data Science has been consistently called as the hottest job on the planet. With the huge buzz, we are already seeing a big increase in data science training courses, university level graduate courses and Google search volume for “data scientist jobs”. Google Trends: Data Science Jobs This tells me in order to … Read More