Last time I wrote a post about the customer lifecycle my intention was to bring forth the idea of mapping customer’s journey in the digital purchase process. In this post, I would like to continue the conversation further building on the idea of the customer lifecycle analysis and how it can be made actionable. We will also discuss how to … Read More
How to Overcome Google’s Paid Search Keyword (Not Provided) update
Google is known to cause massive stir in the online world with its algorithmic updates. It strives hard to continue to keep its customers engaged and has been exceptionally successful in the process. Google has consistently launched new updates to secure its search environment and deter its critics. If you could imagine managing the largest search engine in the world … Read More
Top 5 Strategies for Bringing Multichannel Marketing to Your Digital Channels
Here are the presentation slide from my latest speaking engagement. Benchmarks from past year’s holiday season have shown an exploding trend of customers combining multiple digital devices – such as doing research via their Smartphones but completing purchases via their tablets. As a result, marketers that continuously engage customers across digital channels and devices outperform their peers by continuing a … Read More
Leadership in the Age of Big Data Analytics
With data availability and accessibility being at an all-time high, the analyst community is in big demand. The need for learning new enterprise grade technologies such as Hadoop and IBM Watson is becoming critical. Data is available in all shapes, sizes, quality and quantity. Increase in demand requires analysts to advance their skills to the next level, which I call … Read More
Content Analytics: The Art and Science of Content Marketing measurement
Content is the king, and it continues to be an important component of the digital marketing strategy. Quality of content is becoming critical in addition to quantity as brands big or small are heavily investing in content. If you are still not in the content creation game, then it’s not too late to jump in. When I present the digital … Read More