IBM Webinar: Implementing Attribution Models to Drive Conversions

campaign attribution

We are conducting a webinar for existing IBM analytics customers on the topic of applied attribution later this week. I highly encourage you to signup for this webinar and get insights on how to leverage attribution and forecasting models to improve ROI and efficiently allocate marketing resources. Webinar Topic: Applied Attribution: Implementing Attribution Models to Drive Conversions and Allocate Marketing … Read More

5 Important Missing Features in Google Analytics

Google Analytics is a great web analytics platform, and I am a fan because its free, fast and offers actionable analytics. GA is so common as if it is a new name for web analytics atleast in the SMB space. Google analytics is one of the fastest analytics platforms on the planet. The improved UI and the crisp clear reporting … Read More

Google Releases Multi Device Analytics

Who could have thought analytics advancement would allow us to understand the conversion points between multiple devices. Yes! Multi device analytics is reality thanks to Google Analytic’s new multi device report. With this report, you can track each visitor across their desktop, laptop, mobile phones and tablets all with the same session cookie. The report is being tested as a … Read More

Real Time Analytics, SEO Analytics and more

real time analytics

Kudos to the Google Analytics team for beefing up Google Analytics with new design, awesome features and reports. With the launch of Google’s enterprise analytics, it will be interesting to see how the web analytics solution provider landscape changes. Adobe Omniture and IBM Coremetrics have been the leaders in the enterprise analytics field but with Google’s entry, the game could … Read More

Top 5 Reasons why Enterprise Analytics is for Analyst Ninjas

Robust enterprise web analytic platform is a must if you work in a large enterprise filled with complex SQL/Oracle databases, CRM solutions and advanced data warehouse reporting systems. Google’s analytics team has added a lot of bells and whistles into its free analytics solution that most paid analytics lack. However, I still think GA has to cover a lot of … Read More