Web analytics service providers market is getting pretty competitive. Startups like Mixpanel.com are jumping on the analytics bandwagon along with big guys like IBM and Adobe. It’s great for the industry as it continues to grow, but it becomes challenging for the web analyst as we now have to add one more tool to our portfolio. One of the most … Read More
Earlier this week, I was invited to present at the IBM Smarter Commerce global summit in Orlando, FL. The theme of the presentation was to discuss how Rackspace is leveraging innovative online analytics technologies and methodologies for digital marketing success. Here are the slides and the video from the presentation.
We recently participated in a case study with IBM showcasing the benefits of CRM integration. The integration has helped us improve attribution and significantly reduce the time to produce actionable integration reports. In this case study, we discussed how Rackspace was able to save time and money while driving insightful analytics. Case Study Overview More than a decade of innovation … Read More