Hack Low Performing Marketing Programs with Data and Analytics

Marketing programs designed to indirectly impact demand such as branding campaigns, social and display media are one of the easiest ones to get questioned by organization leaders. The key reason being these programs cannot be directly attribution to revenue creation activities. In this show, we will walk through the steps you can take to build the infrastructure, setup measurement techniques … Read More

5 Actionable Lessons from Forrester Predictive Marketing Analytics Survey

Traditionally, marketing has been more of an art than science. Marketing was measured using awareness and interest metrics instead of sales or revenue. However, with recent advancement in marketing technology and data capturing mechanism things have changed dramatically. Forrester, conducted a study to evaluate the use of predictive analytics by B2B marketers. In this show we will be dissecting the … Read More