Practical application of Big Data analytics on Digital Marketing

In the last few weeks, we have discussed the implications of big data and big data analytics. We also talked about the latest trends in big data and how big data visualization is becoming a form of art. Today, I want to take the theoretical discussions to practice with a recent big data project we successfully completed. A part of … Read More

Digital Marketing Strategy For 2013 And Beyond

I wrote this post for the blog and thought it would be useful to my blog readers as well. As digital marketing continues to evolve and purchase cycle becomes more complex, marketers struggle to find ways to get the maximum returns on investment. 2012 was no different as social media and mobile became the mainstream digital channels while content … Read More