21 Advanced Analytics and Marketing Predictions for 2017

2016 is coming to an end and analytics professionals & marketers are already planning for 2017. To help our listeners plan for 2017, we have prepared a list of 21 advanced analytics and marketing predictions. We strongly believe most of these will impact your life if you are a marketing, analytics, data science or big data professional. These predictions are … Read More

10 Data Driven Actions You Can Take to Improve Digital Conversion

Data is the fuel of many things in life and more specifically the driver of your digital acquisition engine. Data can help you understand and improve digital conversion. Let’s discuss the 10 key areas of focus for improving your digital conversion using data. We will discuss conversion optimization formula, micro vs macro conversion, risk reversal, design components and many other … Read More

15 Critical Data and Analytics Mistakes to Avoid

Do you believe you are closing all of your data analytics gaps to run your operations successfully? Do you know what are some of the biggest areas data professionals tend to overlook? In this blog post and supporting podcast we will dive deep to discuss the “15 critical data and analytics mistakes and how to avoid these”. Listen to the … Read More

15 – 5 Actionable Lessons from the 2016 Big Data Survey

NewVantage partners is a Big Data consulting firm that runs an annual survey called “Big Data Executive Survey” in which it targets senior Fortune 1000 business and technology decision makers. In 2016, 73% of the responded were from financial services, 18% from life sciences and rest from different industries. They survey respondents were as follows: Executive Participation C-Executives 35.9% Head … Read More

14 – 7 Actionable Lessons from the 2016 State of Marketing Research

Every year, SalesForce releases a report call the “State of Marketing“. They survey thousands of marketers and compile the findings into a content heavy report. For 2016, SalesForce surveyed around 4,000 marketing leaders worldwide. This year, the goal of the survey was to understand: 1. Macro and micro trends influencing and changing the role of marketing. 2. How different types … Read More