Using Web Analytics to Improve Web Content Quality and Usability

Content is the king on the Internet and there is no second thought about it. The web technology has changed a lot in last 2 decades but core theme of Internet is still the same…to provide value information using web content. Social media is becoming the new source of information and web masters are shifting focus to user generated content. … Read More

PPC Analytics: The Ultimate Pay Per Click Marketing Plan

Pay per click marketing has become the most popular form of marketing in the Internet age. The reason behind the success of ppc is the ease of setup and the ability to get instant results. It is indeed the best answer to instant advertising. In order to succeed with ppc marketing one must take a very strategic approach. Marketers all … Read More

Why People Follow You on Twitter?

I am curious on why people follow someone on Twitter so I created this poll. I am sure other people would also like to get an answer to this question. The answer can be just one click away :). [polldaddy poll=”1365123″] Please provide your comments, feedback, or tweets here. Here is a list of other helpful blog posts – Bounce … Read More

Bounce rate Calculation in Site Catalyst Omniture

This post is in response to the web analytics guru Avinash Kaushik’s blog post about calculating bounce rate in Omniture Site Catalyst. I wish Sitecatalyst could have provided the bounce rate metric right out of the box but no worries… here is how you can do it easily. Once you have the metric in place, you can add it to … Read More

Web Analytics for Your Small Business

This is a sequel to my earlier blog post – What is Web Analytics? This post goes in to more details on how you can quickly harness the power of web analytics to grow your business. To start with, any good analytics system like Google Analytics can provide you all the information you need to understand the “what” behind your … Read More