Another Feather in Customer Engagement Hat!

Eric Peterson, the analytics expert and the owner of the popular web analytics demystified blog has partnered with Comscore to take customer/visitor engagement to new heights. The result of this partnership is a new metric “audience engagement”. This new metric can change the way how marketing manager, CMOs and media buyers make ad planning and media buying decisions. The Audience … Read More

Customer Engagement At The Speed of Light

by Sameer Khan The rapidly changing economic situation is causing more business owners to rethink their market and business growth strategies. Most fortune 500 companies are cutting back on their marketing expenses. According to AC Neilson, online advertising purchases have decreased compared to last year. People are cutting back on luxury item purchases and focusing more on things they need … Read More