15 Google Analytics Advanced Segment Ideas for Social Media

Tracking social media and connecting it to sales continues to be a topic of interest for most web analysts. Determining the true value of social campaigns is tough because social channels may influence conversion and in most cases may not directly drive conversions. Social channels are awareness and engagement builders. Google Analytics offers few powerful reports to bridge the gap … Read More

Analytics from our Most Successful Social SEO Programs

Last month, I spoke at the Covario inflection point event in California. We presented some of our most successful inbound marketing strategies and campaigns. We have been consistently running social media focused SEO campaigns and have seen significant improvement in our signup and sales from organic search. In this post, we will discuss some of our top-performing programs and share … Read More