Web analysis in most cases has always been about analyzing the web data. You can have all the powerful enterprise analytics tools you want and still be limited by the boundaries of most widely used analysis such as clickstream analytics, pathing analysis, and funnel visualization. It’s time for the web [ Read More ]
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Kudos to the Google Analytics team for beefing up Google Analytics with new design, awesome features and reports. With the launch of Google’s enterprise analytics, it will be interesting to see how the web analytics solution provider landscape changes. Adobe Omniture and IBM Coremetrics have been the leaders in the [ Read More ]
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In my previous post, we discussed the importance of enterprise analytics. In this post, we will talk about the key responsibilities of an enterprise web analyst. With new advancement and technological improvements in how web traffic is measured the role of an enterprise web analyst has changed. Web analyst is [ Read More ]
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Robust enterprise web analytic platform is a must if you work in a large enterprise filled with complex SQL/Oracle databases, CRM solutions and advanced data warehouse reporting systems. Google’s analytics team has added a lot of bells and whistles into its free analytics solution that most paid analytics lack. However, [ Read More ]
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Watch this video to find out why paid/enterprise analytics solutions like Omniture or Coremetrics can help you take your web analysis and data driven decision making process to the next level.
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